The Benefits of SEO

Benefits of SEOSEO is one of the most effective forms of advertising and provides numerous benefits over paid search. Some of these benefits include a lower cost of ownership, more potential real estate on Google's search engine results page and a higher trust factor, which results in improved click through rates. Sustainability is also a long term strategic advantage of search engine optimisation.

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How to Pick the Perfect Keywords

Picking the Perfect KeywordsThe first step in search engine optimization is deciding which keywords to optimize your site for. Keywords are what users type into the search box for their search query. Three primary criteria go into selecting the right keywords to optimize your website: relevance, volume, and difficulty.

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Optimise Site Speed for SEO

When Google decides how it should rank your pages in the search results, it takes into account how fast (or slowly) your site loads. Google sees loading speed as a strong ranking factor as it knows that popular sites load quickly. Site loading speed has been important for good search engine rankings for years.

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Understanding the Three Types of Searches and How they Rank

3 types searchTo understand how to get your pages to rank well, you should understand what search engines want. If you can build pages the way search engines want them, your pages will show up at the top. To do this, its important to understand the three types of searches that can take place on a search engine.

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Defining your Ideal Customer

Defining your ideal CustomerDo you know who your ideal customer is? If you don't, how do you know that your marketing money will be well spent on attracting them? By defining a profile of the type of customer that will buy your product or service, you'll be in a better position to work out how to communicate effectively with them.

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Best Content Marketing Tools

The best tools for content marketing are the ones that bring in the most business for you. In this article, I have collated the most important content marketing tools and broken them down into a number of categories. These categories are based on the workflow for content marketing which include curation, creation, publishing, scheduling and analytics.

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How to use Video as part of the Marketing Mix

As the sheer amount of online videos rises and rises, innovative video ideas to grab consumer’s attention are becoming more and more sought after. To try and stand out in this saturated marketplace takes a lot of innovation, good networking skills and a little bit of luck.

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What is SEO?

What is SEO? You may have seen adverts where people promise to rank your website on the first page of Google. To do this, they use a technique called search engine optimisation (or SEO for short). This no-nonsense guide aims to explain what SEO means and give you lots of background detail on how it works.

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Internal links for SEO

One of the most important ranking factors is the number of links pointing to your site. Google looks at these links, determines their quality and ranks your website accordingly. So before your content can rank, it needs links. But which type of links are best - internal links or external?

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Evergreen Content for SEO

Evergreen content is always updated and always relevant; it is content that you write once and it keeps ranking for years. Like an evergreen tree that stays that way all year round, evergreen content never becomes tired or dated.

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Do Changes to Site Content affect SEO?

If you're making changes to your website, you should bear in mind the impact of those changes to your search engine rankings. As SEO is such a finely balanced and fast changing science. any changes that you make to your website could affect your position in the search rankings.

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Identify and Fix Google Penalties

If your site disappears from the Google rankings or slips down dramatically in the natural search results then you may have been hit by a Google penalty. Google applies spam actions to websites that go against their Webmaster Guidelines and this can have devastating results on your search visibility . This guide will show you how to fix Google penalties.

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Add Content to Google

So you want to add content to Google. How do you do it? Adding content to Google is a must if you want your website or app to show up in the search listings. Luckily, Google has made it easy to add content to their search engines. You don't need to be an SEO specialist to do this. The process is, in fact, quite simple.

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Facebook Promotion by Asking Questions

If you want to encourage discussion on Facebook, sometimes the simplest path is best. Ask a question! You’ll see this kind of content on many Facebook Pages. There are lost of different types of questions you can ask. To ask a question or poll, use the ‘Question’ link under your Page’s ‘Share’ options. If you like, you can convert your question into a poll by selecting ‘Add poll options.’

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What skills does an SEO need?

SEO has many different facets and consequently requires a very varied skillset. Many people teach themselves SEO skills out in the field; coming at it from either a marketing or web development angle. But what skills does an SEO actually need? At its very basic level, search engine optimisation consists of three areas: structure, content and links.

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Where to Submit Infographics

A great way to promote your website and to get links back to your site is by making an Infographic. But once you've made your infographic, which sites do you submit it to to gain the most exposure to your infographic? Also, which is the best software to make infographics with? This article explores the best way to both make and submit an Infographic for maximum exposure.

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Choosing The Right Marketing Voice

Does choosing the right marketing voice matter when communicating to prospective clients? I would suggest that it does. People feel comfortable when they read marketing material that is written in their own voice. Therefore it makes sense to work out who your audience is and then work out how they communicate to each other.

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How to Create Higher Ranking Webpages

This article looks at the data behind the sites that rank #1 on Google and other search engines. What do they do that gets them to the number one position? How can you use their techniques to make your site rank higher than it currently does?

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Why use Pinterest for Marketing?

Why Use Pinterest for MarketingPinterest is the world's most popular image sharing social media platform. It's members collect interesting visual content and share it online with anyone that is interested. Often overlooked in favour of the larger social networks, Pinterest has many things going for it as part of your marketing mix.

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A Successful Social Media Marketing Strategy

What’s the difference between businesses that grow and those that can’t get out of survival mode? It all comes down to this: All successful businesses have a clear social media marketing strategy that makes everything they do more effective. This article explains what you need to do to in order to prepare for promoting your product or service online.

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4 Simple Steps to SEO Success

SEO is a method of increasing the ranking of your website on Google and other search engines. The objective of SEO is to help prospects find your site. You get more traffic when your site shows up on the first screen of Google’s search engine results page for the most important keywords potential customers search when looking for what you sell.

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Anchor Text Diversification

Anchor text diversification and good practise search engine optimisation go hand in hand. The website having the most quality backlinks with keyword specific anchor text will show up first in Google for that particular keyword. Unfortunately, you will be penalised by Google if you don't do this correctly so this article demonstrates the correct approach.

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Backlink Indexing: Making Those Backlinks Count

SEO backlink indexing is very important for search engine optimisation. If you go to the trouble of creating hundreds of high quality backlinks to improve your visibility in Google search results but the backlinks are not indexed then you've wasted your time. This tutorial will show you how to ensure your backlinks get indexed by Google for free and make them work for you.

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Benefits of Social Media Marketing

Regardless of your age and where you live in the world, the chances are that you’ve used a social network in some way over the last month or so. The use of social media has grown exponentially over the last few years and this has changed how marketing is done on the internet. As a result of this, there are a lot of advantages for using social media rather than traditional techniques when it comes to marketing your product.

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Building Awareness Through Social Media Marketing

The awareness stage of the marketing funnel is where you introduce potential customers to your brand. You build awareness and encourage prospective customers to remember your brand name so that when they do make a purchase in the future, they include your brand in their consideration mix.

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How does Google Define Quality Pages?

Google, Bing, Duck Duck Go and all the popular search engines are looking for quality content to serve to their searchers. To determine whether a web page is of sufficient value for them to index it, they measure the uniqueness and quality of each web page. There are two ways that they do this: by measuring the quality of the content and then measuring the user interaction with the web pages.

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Keyword Research using Free Tools

Keyword research simply means finding relevant keywords that will give you better results in search engines and drive more qualified leads to your website. You probably know already which keywords you want to rank for but keyword research involves looking at a number of other sources to find either more profitable, more common or long tail keywords that you can also rank for.

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Link Building: 6 Simple Tried and Tested Methods

Penalty free link building methods can be hard to come by in these ever complicated times. The methods listed here work really well in most niches and have little chance of incurring penalties with the major search engines such as Google and Bing. Increasing the inbound links to your website is an important part of search engine optimisation.

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Local Search Success: How to Achieve It

Local search success means getting your business listed in Google at the top of page one. The best way to achieve this is by appearing in the area at the top of the search listings that Google calls its 'local snack pack'. This is where Google shows a map of relevant companies and a listing of three companies that it deems to be important, along with their reviews and addresses. This article shows you how to achieve this.

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Using the Long Tail for SEO

Long Tail SEO is a really useful technique to generate organic search traffic for your website. It is based on the proven theory that long tail keywords are easier to rank for than generic keywords for which the competition is really high. These long tail keywords also bring in more qualified leads and convert more visitors to customers than generic keywords do.

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Offsite SEO Beginners Guide

In my Onsite SEO Beginners Guide, I wrote about how modifying the content on your website can affect your search engine rankings. This offsite SEO beginners guide explains how getting links to your site from other sites can propel your web pages up the search engine listings.

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Onsite SEO Beginners Guide

This onsite SEO beginners guide aims to familiarise you with the basics of SEO. Search Engine Optimisation (SEO) simply means optimising your web site so that it ranks highly in the search engines, and as the vast majority of search is done through Google, it really means making your site Google ready. This is done in two ways. The first of these is making the content on your own site relevant to what people are searching for – this is known as on-site SEO.

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How to Write SEO Friendly Headlines

You may ask Are SEO friendly headlines important? Well, yes they are. Just writing great content for your website doesn’t mean that it will attract visitors. You may write the most relevant content that is out there for a certain niche but if your headline doesn’t portray this then you may as well not bother.

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Why SEO should form part of your Marketing Strategy

Although SEO should not be by any means be your entire marketing strategy, you should view SEO as part of your marketing strategy and a very inexpensive and profitable part at that. Search engines can drive dramatic quantities of focused traffic to your website and visibility in search engines creates the implication of endorsement by Google.

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Competitor research for SEO

Keeping abreast of your competitors is vital for SEO marketers. You can research this by using a number of helpful online tools which will keep track of your competitors' SEO activities. These tools will help inform you of customer's search rankings as well as a variety of other factors which will help inform you of their marketing efforts.

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Preview your site in Google search results

Taking care over what your site looks like in Google Search Results is an important consideration. Potential customers will read the url, title and the short snippet that google provides them with before making a decision as to whether to click on your link or not. Therefore its important to get this right by using a selection of free online tools for previewing Google search results.

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Update Google Analytics using PHP

Google Analytics is usually updated by embedding Javascript code into your web pages. If you've written a web application and want to add extra information into your analytics tracking then using PHP to update Google Analytics may be a better option (using Google's Analytics Measurement Protocol). To do this you'll need a web server with PHP and Curl installed and your Google Analytics tracking ID.

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Redirecting web pages using 301

If you need to change the address of a page that appears in Google's search engine results, you'll need to use a server-side 301 redirect. The 301 status indicates that the page has permanently moved to a new location. When Google (or any other search engine) sees a 301 redirect it knows that the page has changed location and will carry any link weighting from the original page to the new URL.

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Website requirements

Really thinking through your website design requirements before getting in touch with an agency will save both parties time and money. Putting pen to paper (or fingers to keyboard) and outlining what you want from your website will remove ambiguities and allow an agency to give you a quicker, more accurate quote. It will also make you thnk more subjectively about the role the website will fulfill in your business and help identify your goals and objectives.

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Choosing the perfect domain name

New parents spend months agonising over babies names. They buy books to help them choose. They research “what’s in a name” and garner opinions from friends and relatives before finally deciding on one which will suit the new addition to their family. While nowhere near as emotional, when you choose a domain name you go throuh a similar process.

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Successful Email Marketing

Email marketing is an internet marketer's best buddy. Despite major shifts in marketing practices, it has stood the test of time and is still as popular now as it has ever been. Successful email marketing increases brand loyalty and recognition, increase sells and inform customers about new products.

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Google Mobile Friendly Update

On April 21st 2015, Google changed their search algorithm to boost the search rankings of mobile friendly web pages. This means that pages that are legible and usable on mobile devices (phones, tablets, watches, etc) will rank significantly higher in mobile search results than those that are not mobile friendly. This applies to individual web pages and not the site as a whole.

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To follow or not to follow?

If you're adding a link in the content of your page and you don't want to lose any link juice then you should use the nofollow link attribute. For example, you may want your article to be authoratitive on a particular subject but have a link in your page to another site. You can add a nofollow to the link and your page will retain its authority.

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