In today's competitive digital landscape, having a technically sound website is no longer optional. A technical SEO audit provides a comprehensive analysis of your website's foundation, identifying elements that might be preventing your site from achieving its full potential in search engine rankings.
I conduct thorough technical SEO audits that go beyond basic checks. I analyse your site's infrastructure, identify critical issues, and provide actionable recommendations that can dramatically improve your organic visibility and user experience.
A technical SEO audit is a comprehensive analysis of a website's technical aspects that influence its search engine visibility and performance. Unlike content or backlink audits, technical audits focus on the structural elements and backend of your website that search engine crawlers interact with.
Think of your website as a high-performance vehicle. You might have the sleekest design and the best fuel (content), but if there are problems with the engine or transmission system (technical foundation), the car simply won't perform at its best. A technical audit examines this foundation to ensure everything is working optimally.
My technical site audits involve a systematic review of elements that impact:
In my experience, technical issues are often the hidden roadblocks preventing websites from ranking as well as they should. Even with exceptional content and a strong backlink profile, technical problems can severely limit your organic visibility.
| Reason | Impact on SEO |
|---|---|
| Search engines can't properly crawl your site | Pages may not be indexed, resulting in zero search visibility |
| Slow page load times | Lower rankings due to poor user experience signals and Core Web Vitals metrics |
| Mobile usability issues | Reduced rankings in mobile search results (mobile-first indexing) |
| Duplicate content problems | Diluted ranking potential and potential penalties |
| Site architecture issues | Crawl budget inefficiencies and poor internal link equity distribution |
According to a SEMrush study, 80% of websites have medium to high-severity technical SEO issues that are directly impacting their search performance. Most site owners are simply unaware these issues exist.
My comprehensive technical SEO audit service covers all critical aspects of your website's technical health. Here's what I analyse:
I examine how search engines access and index your content through:
Your site structure significantly impacts how search engines understand and rank your content:
With Google's Core Web Vitals now a ranking factor, performance optimisation is essential:
In the mobile-first indexing era, mobile performance is paramount:
Proper schema markup helps search engines understand your content:
I evaluate critical security elements that impact SEO:
For modern websites using JavaScript frameworks:
I follow a systematic approach to ensure no technical issue goes unnoticed:
I begin by gathering essential information about your website and business:
Using enterprise-grade tools and manual inspection, I conduct a deep technical review:
I categorise findings based on impact and implementation complexity:
You receive a comprehensive report with:
I offer optional implementation assistance:
Investing in a professional technical SEO audit delivers numerous advantages:
| Benefit | Description |
|---|---|
| Improved Search Engine Visibility | Removing technical barriers allows search engines to properly crawl, index, and rank your content |
| Enhanced User Experience | Faster loading times, better mobile experience, and improved navigation lead to higher engagement |
| Higher Conversion Rates | Technical improvements often correlate with increased conversion performance |
| Better ROI from Content | Existing content performs better when technical barriers are removed |
| Competitive Advantage | Most competitors neglect technical SEO, creating an opportunity to outrank them |
| Future-Proofing | Strong technical foundation adapts better to search algorithm updates |
According to Moz research, websites that resolve critical technical SEO issues see an average ranking improvement of 19% within three months.
Client: UK-based fashion retailer with 5,000+ products
Challenge: The client's organic traffic had dropped by 35% following a site migration. Despite maintaining their content and backlink profile, rankings continued to decline.
My Approach: My technical SEO audit uncovered severe crawling and indexing issues:
Results:
| Metric | Improvement | Timeframe |
|---|---|---|
| Organic Traffic | +67% increase | 4 months |
| Indexed Pages | +128% increase | 2 months |
| Conversion Rate | +22% improvement | 4 months |
| Revenue from Organic | +89% increase | 6 months |
Client: Regional legal services firm with 15 locations
Challenge: The client's website was performing poorly in local search despite strong local citations and content. User engagement metrics showed high bounce rates across mobile devices.
My Approach: My site speed audit (part of our technical SEO audit process) identified:
Results:
| Metric | Before | After |
|---|---|---|
| Page Load Time | 6.7 seconds | 1.9 seconds |
| Mobile Bounce Rate | 72% | 41% |
| Local Pack Appearances | 8 keywords | 27 keywords |
| Local Organic Traffic | Baseline | +118% increase |
My website auditing process relies on a combination of industry-leading tools and proprietary methodologies:
I maintain enterprise-level subscriptions to these tools, providing my clients with insights typically only available to large corporations with dedicated technical SEO teams.
My technical SEO audit service pricing is tailored to your website's size and complexity. I offer three tiers of service:
| Service Tier | Suitable For | Starting Price | Timeframe |
|---|---|---|---|
| Essential Audit | Small websites (up to 100 pages) Local businesses Basic technical analysis |
£750 | 7-10 business days |
| Comprehensive Audit | Medium websites (up to 500 pages) E-commerce sites In-depth technical analysis |
£1,500 | 14-21 business days |
| Enterprise Audit | Large websites (500+ pages) Complex web applications Full technical infrastructure analysis |
£3,000+ | 21-30 business days |
Each audit package includes a detailed report, priority recommendations, and a post-audit consultation. For specific pricing for your website, please contact me for a custom quote.
For most websites, I recommend a comprehensive technical audit every 6-12 months, with mini-audits following major website changes or updates. Websites with frequent development cycles or e-commerce sites with large product catalogues may benefit from quarterly audits.
A technical SEO audit focuses specifically on the backend infrastructure and technical elements of your website that affect search engine crawling, indexing, and rendering. A general SEO audit typically includes content analysis, keyword research, and backlink profile evaluation alongside basic technical checks.
Yes, I offer implementation support packages that can be added to any audit service. As a technical SEO specialist, I can work directly with your development team to ensure proper implementation of my recommendations. For clients without in-house development resources, I can provide trusted development partners.
The timeline for seeing results varies based on the severity of issues, the size of your website, and how quickly changes are implemented. Generally, critical issues like indexation problems show improvements within weeks, while more comprehensive gains from architectural changes might take 2-3 months to fully materialize as search engines recrawl and reassess your site.
Yes, I have specialised expertise in conducting platform-specific technical audits for:
My platform-specific audits address unique technical challenges and opportunities inherent to each content management system.
A technical SEO audit is the first step toward transforming your website's search performance. My data-driven approach has helped hundreds of businesses identify and resolve critical issues that were preventing them from achieving their full potential in organic search.
Contact me today to discuss how my technical site audit services can help your business grow online.