Gaz Hall
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SEO Articles
Here you'll find a selection of articles that I've written over the years, mostly about Search Engine Optimisation, although there are a few general marketing and technical articles too.
Dates on the articles are the original dates however many have been updated to reflect current trends in SEO where appropriate.
18 May 2025:
How To Rank Without Backlinks: Complete SEO Guide (12 min read)Discover proven strategies to rank your website without backlinks. Learn on-page optimization, content excellence, and technical SEO techniques from an expert consultant.
15 May 2025:
Essential SEO Strategies for New Websites (11 min read)Discover proven SEO strategies for new websites that drive organic traffic and rankings. Learn technical SEO, content optimization, and link building essentials.
12 May 2025:
How Long To Get Ranked On Google? - SEO Timeline Guide (11 min read)Discover the real timeline for Google ranking success from an SEO expert. Learn actionable strategies to speed up your ranking process and avoid common pitfalls.
9 May 2025:
What Is Information Gain in SEO (9 min read)Discover how information gain impacts SEO rankings and user experience. Learn practical strategies to leverage this concept for better content performance.
6 May 2025:
Essential Technical SEO Metrics: Your Monitoring Must-Haves (15 min read)Discover the critical technical SEO metrics that drive website performance. Learn how to monitor, analyse and optimise these KPIs for better search visibility.
3 May 2025:
The Complete Beginner's Guide to SEO: Essential Strategies for 2025 (7 min read)Master the essentials of SEO in 2025 with my beginner-friendly guide. Learn technical, on-page, and off-page strategies to boost your website's visibility and traffic.
1 May 2025:
SEO Reporting Guide - How to measure and report on SEO success (16 min read)Discover how to create effective SEO reports that demonstrate real business value. Learn to track, measure, and communicate SEO success to clients and stakeholders.
29 April 2025:
Free AI Tools for Keyword Research: Revolutionizing SEO in 2025 (10 min read)Discover the best free AI keyword research tools to supercharge your SEO strategy. Learn how to leverage artificial intelligence for better rankings and content optimization.
27 April 2025:
SEO-Friendly Pagination: Best Practices for Search Engine Optimization (6 min read)Discover proven pagination SEO strategies that boost rankings, improve user experience, and solve common indexing issues. 20+ years of SEO expertise condensed.
24 April 2025:
What Is White Label SEO? Your Guide to SEO Outsourcing (16 min read)Discover white label SEO services that help agencies scale operations, boost profits, and deliver expert search optimization to clients without expanding in-house resources.
20 April 2025:
What Is Content Silo SEO and Is There a Better Option? (16 min read)Discover what content silo SEO is, how it works, and whether there are better alternatives for organizing your website content to improve rankings and user experience.
11 April 2025:
How Will Changing IP Addresses Impact SEO? (12 min read)Discover how changing IP address affects SEO performance, website rankings, and user experience. Learn best practices for IP migrations and how to maintain search visibility.
9 April 2025:
The Impact of ChatGPT Integration on Modern SEO Practices (12 min read)Discover how ChatGPT integration is revolutionizing SEO strategies with AI-powered content creation, keyword research, and user engagement to boost rankings in 2025.
7 April 2025:
How to Use Google Tag Manager for Conversion Tracking (14 min read)Learn how to implement conversion tracking with Google Tag Manager. This comprehensive guide covers setup, implementation, troubleshooting and advanced strategies for better ROI.
2 April 2025:
Using Microsoft Clarity: Heatmaps and Session Recordings (32 min read)Microsoft Clarity is a free analytics tool that helps you understand how users interact with your website, providing insights into user behaviour analytics.
28 March 2025:
Evergreen Content: Strategies for Lasting Impact (11 min read)Discover proven strategies to create evergreen content that drives consistent traffic, builds authority, and delivers ROI for years. Learn from real case studies and expert tips.
26 March 2025:
The Ultimate SEMrush Evaluation: Strengths, Weaknesses and Value (16 min read)Discover the complete analysis of SEMrush's capabilities, limitations, and ROI potential in this expert review. Perfect for SEO professionals seeking powerful tools.
22 March 2025:
A Review of GTmetrix from an SEO Perspective (18 min read)Discover how GTmetrix impacts your SEO performance with our comprehensive review covering speed insights, performance scores, competitive analysis, and practical optimization strategies.
20 March 2025:
Maximizing Search Rankings: The Claude Integration Approach (9 min read)Discover how to boost your website's visibility with Claude integration strategies. Learn proven techniques for AI-enhanced SEO and content optimization.
18 March 2025:
10 Easy Way To Get Google Reviews (23 min read)Discover 10 proven strategies to increase your Google reviews quickly and ethically. Boost your business visibility, improve customer trust, and enhance your online reputation today.
14 March 2025:
Google E-E-A-T: What It Is & How It Affects SEO (20 min read)Discover Google's E-E-A-T framework and how to leverage experience, expertise, authoritativeness, and trustworthiness to boost your SEO rankings and website credibility.
10 March 2025:
What Is SEO Writing? How to Write SEO-Friendly Content (12 min read)Learn how to master SEO writing with actionable strategies for keyword research, content optimization, and creating engaging content that both search engines and readers will love.
3 March 2025:
The Difference Between 301 and 302 Redirects (22 min read)Learn the critical differences between 301 and 302 redirects and how they impact your SEO. Discover which redirect type is right for your website with examples and case studies.
28 February 2025:
Marketing Skills That Drive Professional Growth (10 min read)Discover essential marketing skills that accelerate career growth, from data analytics to content creation.
25 February 2025:
Understanding Google AI Overviews (22 min read)Discover how Google AI Overviews transform search: their technical foundations, impact on publishers and users, optimization strategies, and ethical implications.
20 February 2025:
The Definitive Ahrefs Review: Is This SEO Powerhouse Worth Your Investment? (20 min read)Discover if Ahrefs is worth your investment in this comprehensive review. Learn about its key features, pricing, alternatives, and real ROI for SEO professionals.
18 February 2025:
Internal Linking Strategy: A Comprehensive Guide for SEO Success (14 min read)Discover how to boost your SEO with an effective internal linking strategy. Learn implementation techniques, best practices, and measure the impact on your website traffic.
15 February 2025:
Mastering Commercial Intent Keywords: The Ultimate Guide for High-Converting SEO (6 min read)Learn how to identify, optimize, and leverage commercial intent keywords to drive qualified traffic and increase conversion rates with proven strategies from an SEO expert.
10 February 2025:
Key SEO Metrics That Drive Better Results (11 min read)Discover the essential SEO metrics that significantly impact your rankings and conversions. Learn how to track, analyze, and leverage data for sustainable growth.
7 February 2025:
What is a 404 Error and How to Fix It: Complete Troubleshooting Guide (20 min read)Ever encountered a 404 error? Learn what causes this common HTTP status code, how to fix it quickly, and implement preventative measures for your website.
28 January 2025:
Faceted Navigation: A Comprehensive Guide to Enhanced User Experience (11 min read)Faceted navigation has become an indispensable tool for managing and exploring large collections of information.
20 January 2025:
Alternatives to Google Trends: 15 Powerful Tools for Market Research in 2025 (12 min read)Discover top 15 Google Trends alternatives for superior market research, competitive analysis, and consumer insight tracking with real-time data visualization capabilities.
17 January 2025:
Ubersuggest Under the Microscope: An In-depth Analysis (14 min read)Discover how Ubersuggest stacks up against other SEO tools in 2025. This comprehensive review analyses features, pricing, accuracy, and real-world performance.
14 January 2025:
Breadcrumb Navigation: Best Practices (11 min read)Discover essential breadcrumb navigation best practices to enhance user experience, improve website navigation, and boost SEO performance on your website.
7 January 2025:
What is a Competitive Gap Analysis for SEO? (23 min read)See how a competitive gap analysis for SEO can uncover untapped opportunities, reveal competitor strategies, and help you dominate search rankings.
4 January 2025:
Core Web Vitals Optimisation: A Comprehensive Guide to Improving Page Experience (11 min read)Discover actionable strategies for Core Web Vitals optimisation to improve page experience, boost SEO rankings and increase conversion rates on your website.
19 December 2024:
Is SEO Worth It For Small Businesses (10 min read)Discover why SEO is worth it for small businesses! Unlock increased visibility, improved search engine rankings, and greater traffic with effective strategies.
15 December 2024:
A Comprehensive Assessment of Mangools SEO Suite (13 min read)Discover how Mangools SEO Suite can transform your digital marketing strategy with powerful keyword research, SERP analysis, and comprehensive backlink tracking tools.
10 December 2024:
Website Migration SEO Checklist: The Complete Guide for 2025 (12 min read)Discover my complete website migration SEO checklist to maintain rankings during domain changes, redesigns & CMS migrations.
1 December 2024:
How User Intent Drives Modern Search Strategies (15 min read)Discover how understanding user intent revolutionises SEO and search strategies. Learn practical techniques to align content with search queries for higher rankings and conversion rates.
15 November 2024:
Complete SEO Glossary: Essential Terms for Search Engine Optimization Success (19 min read)Comprehensive SEO glossary covering 90+ essential search engine optimization terms, from algorithms to zero-click searches, perfect for beginners and professionals alike.
8 November 2024:
What Is An SEO Company? (11 min read)For businesses looking to improve their online presence, partnering with a reputable SEO company can provide the expertise and resources needed to succeed in an increasingly competitive digital marketplace.
20 October 2024:
Unpacking Moz: A Candid Review of the SEO Toolkit (15 min read)Discover how Moz compares to industry alternatives like Majestic SEO. This comprehensive analysis reveals strengths, weaknesses, and ROI for serious SEO professionals.
15 October 2024:
A Comprehensive Assessment of DeepCrawl's SEO Tools (12 min read)Discover how DeepCrawl's comprehensive website auditing suite can transform your technical SEO strategy with powerful crawling capabilities and actionable insights.
4 October 2024:
QuillBot Review: A Writer's Perspective (10 min read)This comprehensive review examines QuillBot's features, capabilities, and limitations from a professional writer's perspective.
21 September 2024:
How to Optimise for Voice Search (12 min read)Voice search optimisation represents a significant shift in how we approach SEO and content creation.
21 June 2024:
What is a Topic Cluster (11 min read)By following the guidelines and best practices outlined in this article, you can create effective topic clusters that serve both your audience and search engines.