SEO Consultant
Gaz Hall

SEO Consultant

I'm an experienced UK SEO Consultant with over 20 years of successfully ranking client websites at the top of Google and major search engines.

I've helped businesses of all shapes and sizes boost website traffic and grow revenues. I can do the same for your business too.

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SEO Consultant / SEO Expert

SEO Expert

Why choose me as your SEO consultant?

  • I have an excellent track record of delivering results for customers across some very competitive industries.
  • I create bespoke SEO campaigns designed to drive significant, targeted traffic to your site.
  • My cost effective SEO services provide everything you would expect from an SEO agency.
  • I will earn more clicks, grow your traffic, leads, sales, business, and online presence to get more customers.
  • I'm an honest, hardworking Freelance SEO consultant, focused on my client's needs.

Brands I've Worked With

Consultant SEO Brand
SEO Consultant's Client

SEO Brand
SEO customer
SEO Expert Client
SEO Specialist Customer

Freelance SEO Consultant Services

I provide the following effective SEO consultant services, all of which are tailored to your business/company needs:

SEO Consultant

SEO Consultancy

 Understand your Business

 Health checks and Audits

 Research and Planning

 Optimisation and Execution

Freelance SEO Consultant Audits

Technical SEO Audit

 Technical SEO Analysis

 On-page Analysis

 Keyword Investigation

 User Experience

SEO Expert

Content Marketing

 Marketplace Analysis

 Competitive Research

 Content Recommendations

 SEO Copywriting

SEO Specialist

Link Building

 High Domain Authority sites

 Quality Backlinks

 Contextual and Do-Follow

 Natural Placement

SEO Consultant 2

Competitor Analysis

 Identify Opportunities

 Link Research

 Traffic Monitoring

 Rank Tracking

Local Freelance SEO Consultant

Local SEO

 Google My Business

 Local Citations

 Local Backlinks Building

 Local Digital PR

Freelance SEO Consultant Website Migration

SEO Website Migration

 Migration Planning

 Post Migration Checks

 Ongoing Support

 No Effect to SEO Rankings

Google Penalty Removal

Google Penalty removal

 Fix drops in Ranking

 Address Technical Issues

 Link Disavows

 Reconsideration Requests

Free SEO Consultancy

Free SEO Consultancy Session

If you'd like to take advantage of a free SEO consultation to discuss your company's SEO needs then please get in touch.

When I've looked at your requirements, I'll get in touch to talk through your SEO project with you. This will be an initial SEO consultancy session where we can identify your SEO objectives (as well as your business objectives too) and discuss your website's strengths, weaknesses, opportunities and priorities.

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Client Feedback

One of the great things about being an SEO consultant is the feedback I get from business owners. Consequently, here are some of the Google 5 star reviews that I've had for my SEO consultant services.

I am so glad we have Gaz working for us as our SEO consultant. We are on page 1 of Google, in many cases in the top half, for all of our key terms.

Thanks to Gaz, in less than 3 months we jumped to the top of and our traffic to the website increased massively. A fabulous achievement!

Since Gaz took over our SEO strategy, our business has seen tremendous growth. Our courses are booked well in advance. Highly recommended SEO Freelancer!

My customers are firm believers that SEO works. For more feedback from our customers, please take a look at our customer testimonials page. Our case studies also demonstrate some of these results in action.

Search Engine Optimisation For All Platforms

SEO Specialist OpenCart

SEO Specialist Hubspot
Shopify SEO
Woocomerce SEO Specialist
Wordpress SEO Specialist

SEO Reporting

The Benefits of SEO

I firmly believe in the benefits of SEO as the most affordable and cost effective form of online advertising and digital marketing - more so than paid advertising or social media.

As the UK's leading SEO consultants will tell you, SEO can help build a strong web presence and bypass your competitors to gain new customers for your business and take it to the next level.

In fact, search engine optimisation itself provides the following benefits:

User Friendly Websites

At a simple level, SEO is really about improving the user experience. A well-structured, clean, and uncluttered website causes a casual website visitor to stay longer, thereby decreasing bounce rate and increasing page views. User friendly web pages help satisfy your customer's search intentions, which makes search engines happy too as they love to serve high quality information to their users.

Great Source of Leads

If you want to find something, you Google it. Search engines are the main source of website traffic for most industries. People conduct trillions of searches every year, often with commercial intent to find information about products and services. Being ranked at the top of Google by a top SEO consultant puts you in front of your target audience and in a great position to convert.

Higher Conversion Rates

Digital marketing leads from the search engines are prospective clients who have done online research with specific requirements and purpose in mind and have come to take a look at your product or service. These qualified leads result in higher conversion rates. Essentially, search marketing and SEO techniques give you a chance to reach potential customers in the very last stage of the buying cycle as they’ve already decided what product or service they want. All they need is you to sell it to them.

Brand Credibility

Organic visibility on Google is essential for reaching your coveted company brand awareness KPI and performance goals. Top rankings don't just make it easier for potential customers or business owners to find you, it’s also a form of social proof and demonstrates credibility. Using the web marketing services of an SEO expert will help you ensure your brand remains credible.

Level Playing Field

Larger businesses generally have a lot more resources in order to compete with smaller businesses. But, if smaller businesses want to level the playing field and get the upper hand against bigger businesses, they can focus on their SEO strategy to increase their online visibility. Using Freelance SEO consultant services allows you to ensure your website is ready to compete with your larger competitors.

Long-Term Marketing Strategy

Although it takes most websites around six months to reach the top ranks on the search engines, pulling you down the list also takes time. Once a website is firmly established on the Google rankings, it becomes difficult to move off the top spot. SEO strategies, when applied correctly using a professional SEO consultant will ensure you get to, and stay at, the top.

Remember: SEO is not a cost, but an investment.

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SEO Services

SEO Specialist Approach

Inevitably, the way I tackle organic search projects varies from one customer to another and can use a range of marketing strategies and SEO knowledge.

Some local business owners may be focused on local SEO digital marketing services whereas some may be interested in international marketing strategies, targeting multiple language variants.

A good SEO consultant can take any website to the top of the Google listings, regardless of whether they're focused on e-commerce, education, non-profit or blogging. Many SEO tasks are relevant to all of these types of websites.

Whatever your search engine optimization needs, the following workflow is typical and will give you a better understanding of this tried and tested pathway:

SEO Objectives

Understand Your Objectives

A good freelance SEO consultant will first of all listen to what you want to achieve from both your business and organic search objectives. Do you want to increase organic traffic? Or revive an existing SEO campaign? Or maybe diversify your traffic-generating pages? From these initial discussions, we will agree scope, timescales, resources and pricing.

SEO Audit

Carry Out A Technical SEO Audit

The next thing SEO experts will do in this process is to test how effectively Google can crawl your site using an SEO audit. The audit will identify as many foundational issues affecting organic search performance as possible. These issues will be discussed in detail and corrected to ensure adherence to best practices.

SEO Competitors

Understand The Competition

The next step in this online marketing process is for the marketing consultant to analyse your competitor's on page and off page SEO tactics as well as which keywords they are targeting. This is a really important step for the right SEO consultant service as it helps determine what we need to do get your website above theirs on the search engines.

SEO Keywords

Undertake Keyword Research

Here the SEO consultants objective is to identify commercially focused target keywords that searchers for your products or services use. High volume keywords or phrases will be identified along with the difficulty of these keywords and the cost per click too. We'll also consider long tail keywords with relevant search intent too as part of the SEO service.

SEO Content

Create Brilliant Content

From the SEO consultants research, the content strategy will emerge. We will work together to create unique and relevant evergreen content that will rank highly and attract converting customers. We'll also optimise any existing content to ensure that you get found by your target audience in the search results page.

SEO Backlinks

Build Relevant Backlinks

As soon as the SEO experts have mapped your target keywords to your target URLs and these pages are set up, link building can commence. The search engine algorithms put a lot of emphasis on authoritative links from relevant domains. Getting your website seen online is also an important aspect of online marketing and link building helps in this regard.

SEO Analysis

Fine Tuning and Tracking

When the SEO consultant puts the campaign live, you will be able to track your site's performance in the search engine rankings. This will be done via an automated tracker that is updated on a daily basis. The search engine optimisation consultant will monitor the progress of your campaign and make any necessary tweaks as it progresses.

This search engine marketing process has been refined over many years and has proved very effective over this time. Obviously, every customer's needs are different and bespoke changes are nearly always necessary dependent on SEO campaign requirements.

  When done correctly, the benefits of SEO will be long lasting  

Guaranteed SEO

An SEO Guarantee

Using my SEO consultancy service, your business online will see continued growth from an SEO campaign built around your individual needs and goals.

As a result, you'll appear on the first page of Google (and other search engines) and which will establish your business online as an authority within your field, in a manner that is compliant with current best practices.

Furthermore, my SEO specialist services comes with a guarantee.

If there is no improvement in rankings or traffic in the first month of us going live with your SEO campaign, then I will refund your payment.

You can also cancel my search engine marketing services at any time with no objections.

I'm more than happy to give this SEO guarantee, as I'm certain that you'll be delighted with my SEO consulting service.

SEO Consulting FAQ

I've divided the Frequently Asked Questions up into two sections: the first focusing on SEO consultancy services in general, and the second on my search engine optimisation services.

General Questions about Search Engine Optimisation

SEO stands for Search Engine Optimisation (or Search Engine Optimization) and is the process of improving your website so that it ranks highly on Google search. It involves many different attributes including user behaviour, site structure, links from other sites and content. At a high level, I would say there are four main factors that ensure SEO works correctly:

  1. Technical: Getting all the technical aspects of a website correct.
  2. Keywords: Identifying the correct keywords that attract and convert.
  3. Content: Creating in-depth content that resolves Google Search Queries from potential customers.
  4. Backlinks: Acquiring links to your site from relevant, high authority sites.

Most SEO strategies devised by an experienced SEO consultant are based on these four elements.

Technical SEO

The site needs to be technically correct with an appropriate url structure, correct HTML, Javascript, CSS, tags, meta data and schema. It needs to pass the core web vitals test, have no broken links or 404 errors, run on the https protocol, have a correct sitemap as well as a robots.txt file optimised for your crawl budget.

If the website owners property isn't technically correct it may be deemed as irrelevant by Google and won't show up in the search results. Therefore a focus on the technical aspects of SEO marketing is the first step for a technical SEO consultant in optimising your website.

Keyword Research

Keyword analysis by a trusted SEO consultant provides valuable insight into the queries that your target audience is actually searching on Google. When you establish the most relevant keywords for the content that you publish, the higher your site will rank in the search engine result pages. The further up your site is on Google, the more traffic you will bring to your website.

Picking the correct keywords is the foundation of your comprehensive SEO strategy and ties in with competitor research. When you know which search terms your ideal customer is using to find your products or services, you can optimise your content accordingly.

Content Creation

Creating authentic, valuable content is critical for search engine visibility. As is the search engine optimisation of this content. When you optimise the content on your web pages, you're making your website more visible to people who are using search engines (like Google) to find your product or service.

Quality content is how you engage, inform, support and delight your audiences however your content must be informed through your keyword research process. There is no point creating content for the sake of it. As any freelance SEO consultant will tell you, it has to answer the needs of the searcher.


A backlink is a link to your site from another site on the internet. Backlinks are also called inbound links or incoming links. When a site links to your site, it provides a positive signal, or a vote of confidence, to the search engines that your site is important for the topic being discussed.

Backlinks are the foundation of Google’s original PageRank algorithm and, as any SEO expert will tell you, remain an important ranking factor. Using the link building services of a freelance SEO consultant to earn backlinks from authoratitive, relevant domains can have a positive effect on a site's organic rankings and search visibility.

The right SEO consultant is someone with a specialised set of skills in the digital marketing industry. Their SEO consulting generally consists of making recommendations in terms of the technical and content aspects of a website, and then promoting the website to other websites. Essentially, the job of an SEO consultant is to deliver free search engine traffic. An SEO consultant may work for an SEO agency London that offers SEO consultancy services or they may be independent.

Good SEO is extremely effective at boosting organic traffic and acquiring converting customers. An experienced SEO Consultant will help your business success by putting the correct process in place to ensure that you succeed in your specific niche.

An SEO consultant from a leading SEO company will give specialist advice, guidance and ensure that your website demonstrate expertise, authority, and trustworthiness. This will result in higher search rankings on Google for your more lucrative search terms and more business overall.

What Makes The Best SEO Consultant?

The best SEO consultant has the knowledge and know-how to make results happen. An experienced SEO specialist also has the ability to explain why they're doing what they are doing to increase your online exposure. Being able to communicate effectively at all levels is key as the SEO industry is filled with acronyms is an ever changing landscape.

The top SEO consultants are extremely knowledgeable in all areas of search engine optimisation and other internet marketing techniques, and usually have many years of experience across a variety of disciplines and markets.

Furthermore top performing SEO consultants are always professional and passionate about their SEO work.

Most importantly, SEO specialists will help turn their customers' businesses into revenue producing machines.

If it can't be seen at all in the Google index it could be one of three reasons:

  1. If its a new website it may still be being validated by Google.
  2. If you've received a Google penalty then it may be removed from the index.
  3. If Google doesn't think its good enough to be in the index, it won't include it.

If its just a matter of not ranking on page 1 where you want it to be then it will be because other SEO experts are doing the SEO better than you. If you want a professional SEO consultant to take a look then get in touch today.

Google rankings fluctuate all the time due to off page SEO factors such as past search history, bounce rate, location and many individual factors. They also fluctuate due to lost links, de-indexed content and other technical factors resulting from a Google algorithm change. UK business owners can see a site that ranks higher than them one week slip down in the rankings the next week.

If you've been hit by a Google penalty, algorithm changes or if you want an SEO consultant to take a look at your specific online business, then let me know.

Questions About My Freelance SEO Consultant Service

Ask anyone offering SEO consultancy services or anyone from an SEO agency who has been in the SEO industry for any amount of time and they will tell you that ranking highly on Google's page 1 takes time. This can be anywhere from 1 month to 6 months depending on a number of different factors.

For example, if you have an established website then it can take just a few weeks for your SEO campaign to kick in and rank if there is limited competition.

On the other hand, if you have a new domain that isn't out of the Google sandbox yet, or if you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months or more to overtake a site that has a rank higher than yours. (Using the services of a UK SEO consultant during the build process of a new website is generally a good move.)

It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come.

If you'd like a trusted UK SEO Consultant to take a look at your site and give you an estimate on how long is should take to rank your websites then get in touch today.

My SEO prices start at £500 per month. I charge on a per keyword basis which I'm told is quite unique. The reason I do this is because when you get past the technical work and onto the SEO content stage, everything is keyword focused.

I understand that some UK SEO consultants charge based on the number of hours that they commit to you. What you need to understand here is that you may not be paying an SEO consultant cost. A junior account manager preparing a report doesn't really compare to an experienced SEO consultant undertaking a detailed audit.

I don't do cheap SEO. I know other SEO consultants do but in the SEO world a cheap SEO consultant isn't really worth having. You pay peanuts, you get monkeys. And monkeys can't do SEO (well, not very well anyway!)

I appreciate that not all projects are the same, so if you'd like a no obligation price for SEO expert consultancy then feel free to get in touch.

This free SEO session is the first step in determining your SEO strategy.

In this free SEO consulting strategy session, we may discuss items such as SEO pricing, keyword phrase targeting, on-page factors, website performance, site structure, Google index status, internal linking, SEO trends, schema markup, user behaviour, SEO tools, Google maps optimisation, conversion rate optimisation, social media management, domain authority, on page SEO, off page SEO or local SEO.

We may also discuss such diverse items such as enterprise SEO, local citations, backlink audits, WordPress Plugins, YouTube marketing, PPC/Adwords, content strategy, cornerstone content and high customer conversion rates.

This initial SEO consultancy session will really depend on your requirements for an SEO strategy and will help determine if there is a fit between your needs and my professional advice.

Yes, I can! Any SEO agency or UK SEO company that you hire will tell you to set up a Google My Business account, post regular updates and get lots of= reviews for local businesses. That bit of planning the SEO campaigns is easy as any SEO agency will tell you. With a local SEO consultant ranking your website, I can optimise your site for local content and get local citations that advance your local presence. These tactics really make a difference: importantly, they improve your sales acquisition and future proof your position locally.

All small businesses (regardless whether they're in highly competitive niches or not) looking to drive sales in local areas will see ranking increases and a better ROI by investing in SEO on an ongoing basis.

Yes, I have extensive experience putting international SEO strategies in place. As part of my SEO services, I have helped optimise International websites with the correct languages and geographic locations. I speak a number of languages and have travelled extensively around the world with work. As an international SEO consultant, I can be your enabling force to enter international markets with the right foot.

No, I don't but I can recommend people whose services complement mine. As an SEO consultant that follows the Google quality guidelines, I specialise in all aspects of SEO consulting but I don't do other marketing activities. I know most SEO agencies will also offer paid search, social media marketing and email marketing amongst other services. Its very rare that SEO consultants like that can offer an effective SEO offering without outsourcing it to a focused SEO company.

With my SEO consulting service, I work with start ups, established businesses, NGOs, SMEs, SEO agencies, local London businesses (developing organic search in the local area), busy e-commerce sites and international businesses (putting together global SEO strategies) across a range of industries. I've consulted for many a local business that wants to appear in the local SEO listings. I've worked with marketing teams at NGOs to resolve technical SEO issues. I've acted as an SEO Consultant for large enterprises whose current SEO agency wasn't bringing in the organic traffic they needed. In short, I work with any forward thinking organisations that require the services of an SEO expert to boost their presence on the search engine results pages.

Yes, I can. If you need support with a particular aspect of SEO that your internal SEO team can't do then I'm more than happy to help out. As your SEO Consultant partner, we will work together to ensure your content ranks higher for your chosen keywords.

As a professional SEO consultant, this is a topic that comes up quite regularly when speaking to SEO agencies and the like. Digital marketing companies want to offer SEO consultancy services but don't have the SEO knowledge to facilitate this. If you'd like me to work with your clients to determine an SEO strategy to boost their online presence then contact me today for more details. With my SEO consultant services, I can offer tailord advice to ensure your clients website moves in the right direction up the search engine results pages.

Core web vitals are becoming more important than ever for businesses that are intent on ranking highly and achieving real results with their SEO. As a technical SEO consultant, I have years of experience working as a senior web developer and all of the clients that I consult with pass the core web vitals metric achieving page speed scores in the 90s for both Google desktop and mobile search. This advice ensure their site rans higher than their competition and that their business is moving in the right direction.

In short, Yes. To expand: SEO consultants will tell you that it is really all about improving your organic performance and getting quality traffic to your site. To this end its important to keep user intent in mind and select targeted keywords that the relevant content on your site will rank for.

To do this, I perform competitor analysis (also known as competitive analysis) as part of my consultation and identify the keywords that are driving organic performance and allowing your competitors to rank highly. With my experience as an SEO expert, I identify the type of search intent, relevance, monthly search volumes, keyword difficulty and how much people are paying for PPC for the selected keywords. With this important information to hand and with my advice, we can work together to make an informed decision in which keywords for you to target as part of your SEO strategy.

Along with user experience and long form content, building backlinks is one of the pillars of SEO. Implementing a link building strategy is vital to do correctly though. Many UK businesses skimp in this area of SEO and hope to see tangible results by either not bothering or by paying for shady links at a low price.

We only place link back to your site in the right place - namely on sites that have high authority and in content that is topically relevant to your target keywords. My SEO consultancy services use competitive analysis to identify the right destination for the links to ensure higher rankings. I have been working in this field for many years, have a network of contacts in this area and understand the need to abide by the Google webmaster guidelines and achieve continued success in the long run for my clients.

First, let me be clear, none of my clients have ever received Google penalties. That being said, my SEO services have helped businesses to recover from penalties due to non professional tactics used by other SEO agencies. This has provided them with quick wins and real results when the penalties have been lifted.

SEO Consultant Services for your Growing Business

Finding the best SEO consultant for your business who can live and breathe SEO is not an easy task. With over 20 years providing SEO Consulting Services and Digital Marketing Services, I have a comprehensive knowledge and solid understanding of search engine marketing and exactly what SEO strategies make successful SEO campaigns, something that is unfortunately lacking in the SEO world and the SEO industry in general. I've analysed the effects of updates to the search engine algorithms and search engine ranking factors over the last couple of decades, and used this information to increase the organic rankings of numerous businesses, allowing me to generate more traffic for my client websites. The best SEO consultant knows what the important factors are that delivers results.

Over the years, as a seasoned SEO consultant, I've worked with marketing agencies, the SEO team of various other SEO companies and other SEO consultants, providing SEO services to help strengthen their client's organic visibility in the major search engines and reach their target audience. I have created many a search engine optimisation campaign and comprehensive SEO strategy as part of my SEO consultant service with the goal of delivering strong organic growth both in rankings, website traffic and more customers. As an SEO freelancer, I've worked with start ups who want to increase brand awareness and better rankings, e-commerce companies that need quality traffic to grow their business and large businesses that want to consolidate their market share with improved rankings.

SEO Consultation

Most companies that contact me know that SEO works. They have a basic understanding of how developing a website's content and link building can help them reach prospective clients. Numerous businesses I work with do not initially have any idea of how SEO experts work to deliver results. I'm happy working with them to give them a clear understanding of the benefits of SEO, and how the optimisation of their website and their website content can help them acquire potential customers.

Rest assured that my approach to SEO marketing is built on a tried and tested consultant SEO methodology; one which is built on a winning combination of technical goodness, thoroughly optimised content and strong website authority. This SEO strategy leads to first page results and helps take your business to the next level.

Website Optimisation

Speak to an SEO Consultant Today

Ranking on page 1 in Google's organic results can bring a huge amount of new business for you.

Finding the right SEO expert that delivers results is an important step forward.

If you want a UK SEO expert that has good technical SEO understanding, follows Google guidelines, is effective and ethical then please get in touch today.

Whether you're launching a new business or are an established brand looking for more traffic, I look forward to hearing from you.

Gaz Hall

Gaz Hall

SEO Consultant

Get in Touch