Freelance SEO Consultant / SEO Expert
Gaz Hall

Freelance SEO Consultant



I'm a highly motivated SEO Consultant with over 20 years successful search engine optimisation experience.

I'll provide a strong increase in your website traffic via improved rankings on Google Search.


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SEO Consultant / SEO Expert

SEO Expert

Why choose me as your SEO consultant?

  • My SEO consultancy services are focused on driving qualified leads via organic traffic to your site with great conversion rates
  • As a result, I have an excellent track record of delivering results for clients across even the most competitive industries
  • I'm an honest, hardworking Freelance SEO expert, focused on my client's needs
  • As an independent leading SEO specialist, I provide the full range of services including on and off site optimisation.
  • As a Freelance SEO Consultant, my SEO prices are cost effective. Certainly, the results pay for my costs many times over
  • I've helped promote a range of businesses, large and small, with a variety of budgets with my Freelancer SEO services.

Freelance SEO Consultant Services

I provide the following effective SEO consultant services, all of which are tailored to your business/company needs:


SEO Consultant

SEO Consultancy

 Understand your Business

 Health checks and Audits

 Research and Planning

 Optimisation and Execution

Freelance SEO Consultant Audits

SEO Audits

 Technical Analysis

 On-page Analysis

 Keyword Research

 Competitive Research

SEO Expert

Content Marketing

 Blogger Outreach

 Content Recommendations

 Content Placements

 Digital PR

SEO Specialist

Link Building

 High Domain Authority sites

 Quality Backlinks

 Contextual and Do-Follow

 Natural Placement


SEO Consultant 2

Competitor Analysis

 Identify Opportunities

 Link Research

 Traffic Monitoring

 Rank Tracking

Local Freelance SEO Consultant

Local SEO

 Google My Business

 Local Citations

 Local Backlinks Building

 Local Digital PR

Freelance SEO Consultant Website Migration

SEO Website Migration

 Migration Planning

 Support During Process

 Post Migration Checks

 No Effect to SEO Rankings

Google Penalty Removal

Google Penalty removal

 Fix drops in Ranking

 Address Technical Issues

 Link Disavows

 Reconsideration Requests


Free SEO Consultancy

Free SEO Consultancy Session

If you'd like a free SEO consultation to discuss your company's SEO requirements then don't hesitate to get in touch.

When I've received your details, I'll get in touch to schedule a time for us to talk through your project - even if you're just looking for some tips and advice from an SEO consultant.

Get your FREE SEO Consultation NOW

Client Feedback

One of the great things about being an SEO consultant is the feedback I get from business owners. Consequently, here are some of the Google 5 star reviews that I've had for my SEO consultant services.

I am so glad we have Gaz working for us as our SEO company. We are on page 1 of Google, in many cases in the top half, for all of our key terms.

Thanks to Gaz, in less than 3 months we jumped to the top of Google.fr and our traffic to the website increased massively. A fabulous achievement!

Since Gaz took over our SEO strategy, our business has seen tremendous growth. Our courses are booked well in advance. Highly recommended SEO Freelancer!


For more feeback from our customers, please take a look at our customer testimonials page.



SEO Reporting

The Benefits of SEO

I'm passionate about search engine optimisation and firmly believe that its the most affordable and cost effective form of online advertising - more so than social media or paid advertising.

Done correctly, by an experienced SEO consultant, it will increase both the quality and quantity of your organic traffic from your first page position on Google.

Certainly, it offers the following benefits:

Fast, User Friendly Websites

Theres no question that user experience and user behaviour is now a significant ranking factor. Furthermore, embedding SEO into your website helps create a fast, robust, and user-friendly website that ranks higher on the first page of search engines. This in turn brings qualified leads and potential customers to your website and boosts conversions.

Increased Credibility and Trust

Ranking highly in the search results signals to searchers that you're a key player in your particular industry and increases your brand awareness. Conversely, your target audience also believes (rightly or wrongly) that the further down you are in the natural search rankings, the less trustworthy you are.

Increase in Highly Qualified Traffic

Search engines audiences are "in demand" mode and already tell you what they are looking for, which is a wonderful aspect of this form of online marketing. Certainly, top positions on the search engine result pages receive the majority of clicks, so ranking highly on Google can result in significant traffic increases for your website and more customers.

Decrease in Cost Per Acquisition

SEO is far less expensive than advertising to acquire customers. In fact, effective SEO works and is the best form of internet marketing strategy. That is to say, the only costs in SEO are the costs to hire a freelance SEO consultant (which is far more cost effective than employing an SEO agency.) Unless you have experience in website coding and Google algorithms, you will need a freelance SEO specialist or SEO consult to formulate SEO campaigns and grow your rankings.

SEO has Lasting Benefits

SEO is an investment and marketing strategies don't give better returns than this. It takes time, awareness and effort to master upfront. However, get it right though and the effects can extend far into the future, enhancing user experience and user behaviour) and pushing your overall online visibility in the right direction. Above all, rank well and you'll be earning a steady flow of traffic, and potential leads, for months and years to come.

Level Playing Field

SEO enables smaller businesses to compete with large companies and corporations. However, it isnt necessarily the case where he who spends the most, wins, although other consultants may tell you otherwise. In other words, employing a bit of creativity and savviness can give you an advantage over your competitors even if your competitors have larger budgets.

Remember: SEO is not a cost, but an investment.

Get your FREE SEO Consultation NOW


SEO Services

My approach to Search Engine Optimisation

Naturally, my approach to SEO consulting varies from client to client and uses a range of marketing strategies.

For example, some business owners prioritise promoting themselves locally via local SEO whereas others have a broader international market, targetting multiple languages.

On the other hand, some sites are information sites focused on experts opinions, whereas other sites require an experienced ecommerce SEO company to take them to the next level.

Whatever your SEO consultancy requirements, the following workflow is typical and will give you a better understanding of this well trodden path:


SEO Objectives

Understand Your Objectives

The first and most important aspect for any SEO consultant is to understand your business objectives. What do you want to achieve from the partnership? Do you want to increase raw traffic to your website? Improve your search rankings? Bring in a more focused audience? As a result of these discussions, we'll agree scope, timescales, resources and pricing.


SEO Audit

Perform a Technical SEO Audit

The next step is to identify how efficiently Google and the other search engines can crawl your site. Consequently, any issues which are identified during this technical SEO process are then corrected on your site so that it follows best practices.


SEO Competitors

Evaluate Your Competitors

After the technical SEO audit, I'll analyse your competitors websites and SEO techniques. This is an essential part of the process which other SEO consultants tend to skip. Importantly, this will provide an evaluation of your competitions search engine optimization strategies to determine what we need to do to overtake them and get to the next level.


SEO Keywords

Discover Relevant Keywords

Next I'll perform keyword research, using cutting edge SEO tools, and identify profitable keywords that searchers for products or services in your niche use. Above all, I'll identify both high volume keywords/phrases and less popular long tail keywords which will help form the basis of your content strategy, and consequently your search strategy, and help increase your online presence..


SEO Content

Develop Unique Content

After we've identified your target keywords, we'll work together to create unique, relevant, long-form content that ranks higher and which will attract converting customers. As part of this process, any pre-existing content will be optimised extensively to improve your online presence and offer.


SEO Backlinks

Build Contextual Backlinks

As the technical work is ongoing and the content is being created, I'll also start website outreach and putting in place link building strategies. To clarify, this is a massively important ranking factor and building up a respectable, powerful portfolio of relevant backlinks is what I do best. Link building is one of the most important factors in search engine optimisation.


SEO Analysis

Ongoing Tracking and Refinements

As your site rises up through the the search engine rankings, I'll track performance and report to you accordingly. At the same time, I'll continue competitive analysis as well as refining and improving your backlink profile to ensure the continued success of your search strategy. Any good SEO consultancy services will offer this type of continuous review as without it, your rankings will eventually fall.

To clarify, this process of SEO works and has been continuously improved upon over many years as a freelance SEO consultant.


  When done correctly, the benefits of SEO will be long lasting  



Guaranteed SEO

Results Guaranteed or Your Money Back

Using my Freelancer SEO service, your business will see continued growth from the use of search engine marketing built around your individual needs and goals.

As a result, you'll appear on page 1 on Google (and other search engines) and that you will establish your business as an authority within your niche, in a manner that is compliant with the latest best practices.

Furthermore, my digital marketing and SEO consultant services comes with a guarantee.

If there is no improvement in rankings or traffic in the first month then I will refund your payment.

That is to say, you can cancel my SEO consultant services at any time. No quibbles.

I'm happy to provide this guaranteed SEO service as I'm certain that you'll be delighted with my work.


Frequently Asked Questions

SEO (or search engine optimisation) is the process of getting free traffic from the natural search results on Google or any of the other search engines to bolster your online presence. In other words, the purpose of an SEO campaign is to improve and increase both the quantity and quality of traffic to your website. To clarify, with the help of an SEO company, your site will attract an audience through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want. As you are no doubt aware, Search Engine Optimization is one of the most effective forms of digital marketing.

A good UK freelance SEO Consultant will use best practice organic search engine optimisation tactics to take a website from a virtual unknown to a page one ranking on Google. Thus maximising your online presence.

Depending on your requirements, an SEO company will perform the following activities to rank your site on Google:

  • Firstly, analyse your company site with a technical SEO Audit to determine whether there are any issues with the site that will stop you ranking. The SEO audit is then reviewed with you so you can understand the changes required and how they relate to ranking factors.
  • Further analyse your competitors and their strategies to ensure that you remain one step ahead of them. This will also involve marketplace analysis, off page seo and other related SEO techniques.
  • Work with the business owner to review and produce content that reflects the keywords that you're looking to rank for. Working in this manner ensures the correct keyword density is included in the content recommendations.
  • Use best practice methods and tips for link building to your site to boost its popularity and visibility on page one of Google and other search engines for your target audience.
  • Improve, monitor and track your local SEO and national search rankings and provide timely feedback and advice to you. Any good SEO consultancy services or SEO agency will provide this as it is in their interest to keep your search engine rankings at the top of the search engine results pages.

Note that there are many different types of SEO companies, so its important that you get in touch for more information from them if their SEO services are not fully detailed.

Above all, SEO has become widely adopted as an online marketing strategy because of its effectiveness in acquiring more customers. An experienced SEO consultancy will help your business to succeed in the digital space by analysing, reviewing, and improving websites, search engines performance, and incoming links. During this process, they give specialist SEO advice, guidance, and recommendations to business owners regarding their audience, site and competitive edge. Most importantly, this will result in higher search rankings on Google for your more lucrative search terms and more business overall. A UK Freelance SEO Consultant can be more cost effective than an agency as they have less overheads to provide their SEO consultancy services. They are also generally more experienced than SEO agency staff and will improve your SEO more effectively.

Traffic is the lifeblood of any website. Certainly the success of your website is dependent on the quality and quantity of traffic that it receives. The most targetted source of traffic is from search engines (not from social media) and this can be from organic search or from pay per click advertising (e.g. Google Adwords).

However, there are a number of benefits that SEO work has over PPC, as all SEO consultants will tell you:

  • Lower cost of ownership: Firstly, there are no clicks to pay for and your pages won't disappear from Google or other search engines when your marketing campaign, advertising budget or offer runs out.
  • More Google real-estate: Secondly, the organic results occupy the majority of Google's screen real estate. The average search results page contains 2 advertisements or sponsored results and 10 natural search results - Google tries to give its clients what they need and that is generally quality content.
  • Higher trust factor: Thirdly, the majority of clients click on organic search results (as opposed to paid results) as they know Google has validated your site.
  • SEO has a better ROI than advertising: Lastly, and importantly, you can get up to 15x the amount of clicks from SEO that you would get if you were using paid search. Also, depending on the competition for a keyword and industry, to outbid by increasing PPC spend can get pretty costly. Marketplace analysis will prove this to be true. To quote the words of a top SEO Consultant: SEO is the gift that keeps on giving!
All this being said, SEO can run hand in hand wih PPC. Any good consulting SEO will tell you that PPC can be used to quickly test which keywords work for your business and which don't. Therefore, it can also be used in the interim whilst SEO work takes place on your search engine optimisation for you.
No, I don't offer PPC, email marketing or social media to my clients: I only specialise in best practices search engine optimisation and pushing websites in the right direction up the SERPs. To clarify, SEO is a very specialised field and I don't like to diversify my company too much away from it. However, if you do need other forms of internet advertising whilst I consult on your SEO strategy, then I can advise other trusted online marketers / experts to help you achieve your goals

In my opinion, the benefits of working with a freelance SEO consultant, rather than an SEO agency are:

  • Firstly, you are working one-on-one with an SEO specialist. You get direct access to the professional with all the answers and who knows what SEO works and what doesn't.
  • Secondly, the costs are generally cheaper as you don't have SEO consulting agency overheads to pay for.
  • Thirdly, you know exactly who is working on your project and that it isn’t being outsourced to SEO consultants unknown by the SEO company.
  • Lastly, with an SEO agency that employs lots of SEO consultants, it can take a long time to get answers. With a freelance SEO specialist, you'll get your answer straight away.

When choosing the best Freelance SEO Consultant for your business, you should look for a good track record in delivering top rankings on Google. Not just for low competition keywords, but also for highly competitive keywords or phrases. For example, the searchs term "SEO consultant" and "Freelance SEO consultant" are highly competitive and you probably found me using that search term. (As I've mentioned, I've ranked startups and established businesses, small and large, on Google for many years now.) Some SEO consultants don't rank for those kind of terms.

Other aspects to look for when choosing an SEO expert, are whether the SEO consultants are experienced, use the latest SEO industry tools and techniques and are up to date with the most recent Google algorithm changes. I've been consulting in SEO for over 20 years. Therefore as one of the UK's leading SEO consultants, I am completely up to date with what will get you top rankings on Google.

If budget is a consideration, then you should be looking for search engine optimisation services that are affordable but not cheap. It takes freelance SEO consultants lots of time and effort to get a site to rank well on Google (which equates to money). So called SEO specialists or experts (who may really just work for a standard marketing agency) who promise the earth in no time at all are taking short cuts which will damage your site in the long run and potentially harm your ranking increases.

I would say "Yes" wholeheartedly!. Every business needs an SEO specialist to devise an SEO campaign which will rank their website on Google - all the best SEO consultants would agree. Google is one of the main sources of targetted traffic on the Internet. Consequently, if your business depends on the Internet to bring in footfall to your website, then you need an SEO consultant. an internal SEO team or SEO company to work with you on an ongoing basis to improve your visibility, increase your click through rates and draw in your audience. For most websites, traffic that comes from search engines accounts for a large portion of their total traffic and audience. Certainly, an experienced SEO expert consulting with you and your SEO team will help you make the most of this.

Ranking your site on page 1 on Google usually takes between 3 to 6 months. On the other hand, it can take less than this if you have an established site that needs a little work. However it can also take longer if your site is not ready to be ranked due to lack of content or Google penalties due to algorithm changes. (To clarify, involving an SEO consultant in the planning phase of your site is a good idea as it can alleviate any issues further along the line.) Another aspect which can affect your ranking time is the competitiveness of the keywords that you're looking to rank for. (Bear in mind that some consultants in the SEO world don't try and rank for certain search terms as they may not have experience ranking in competitive industries.)

If you have a specific company website in mind that you're looking for timescales on, get in touch today via email or phone me within normal working hours with the URLs and the target keywords you're looking to rank for. I'll then give you an no-obligation, no-hassle estimate to improve your rankings.

I charge between £500 and £1,000 per month for SEO consulting depending on your requirements. For a small local business with a few target keywords that it looking to increase their rankings, it is generally towards the lower end of this price range. However, for larger sites in more competitive markets, its towards the top end.

Nearly all of my customers choose to stay with me when they are ranking on page 1 on the search engines to ensure they maintain their position on Google. This is because their return on investment is so high.

Therefore if you'd like a no obligation price for SEO expert consultancy then feel free to get in touch today for more information or phone me with your site details and target keywords. Using the best SEO consultants can help you capture and convert organic traffic so why not get in touch now?

I would advise strongly against using cheap SEO as a way to improve your audience and rankings, even for a local business site. Whilst there are many other SEO consultants or freelancers or who will offer you cheap SEO, you can be guaranteed that it doesn't work and will harm your site. To clarify, they do this by using black hat SEO methods that will ruin your sites rankings and are against the Google guidelines. No good white hat SEO experts would do this. For example, unprofessional 'SEO experts' will use automated tools to add your site to link directories, add your site to spammy forums that they have no control over or use cloaked redirects and other nefarious techniques.

Most importantly, the old saying is true: you get what you pay for. If you want your business to rise up the Google rankings and stay at the top of the search pages, bringing you a stream of quality traffic, then go with a trustworthy, experienced freelance SEO consultant that follows the Google quality guidelines.

All websites will rank. As a result, if your website isn't ranking now then there will be a reason behind it. First and foremost, it may be that you are blocked by Google or have received a Google penalty. Other reasons may be that you don't have relevant content on your on page SEO or that you have spammy links back to your site in your backlink profile. To clarify, these may have been added by yourself (consulting SEO trials), your competitors or someone inexperienced.

If you're competing against large budgets then it will take longer than normal to rank on Google. Certainly, it may take time, effort and money but, without exception, all sites will rank if there is a will to do so and an experienced SEO consultant with a digital marketing background to help you. SEO experts add value to the digital world and, provided you select the correct one, they will add value to your website and business too.

All Google rankings fluctuate due to many off page SEO factors outside the control of even the best SEO consultant These include personalised search, location, past search history, what account you're logged in under and many more individual factors. Importantly, Google tailor the results that they show to each individuals liking, rather than showing the same results to everyone.

However, by using best practise SEO strategies, following Google quality guidelines and using the services of competent SEO consultants, you can ensure a permanent position on the top of the Google results and achieve your digital marketing goals. If thats exactly what you want then please get in touch!

There are many tools available that will help identify the most important keywords to rank for. They will tell you the volume of monthly searches and their difficulty to rank for. One such free tool is Google's own Keyword Planner which gives good keyword tips.

As part a comprehensive SEO strategy, another approach is to ask a top SEO consultant or SEO team to look at your competitors' sites and identify what keywords they rank for. As good SEO consultants are specialists in search engine optimisation, they will use a number of SEO tools to help find the best keywords to rank for.

The earlier you can build search engine optimization into your website the quicker you'll be found on the search engine results pages. In other words, it is a lot easier optimising your website for search engines during the creation phase rather than building it in after you've gone live in an SEO campaign. You don’t want Google to see an un-optimised version of your website the first time it crawls your website, do you?.

Importantly, taking on the advice of an experienced freelance SEO consultant prior to developing your website is crucial. SEO consultancy services can advise you on the technical aspects of your site - determining what is important and what isn't. As well as consulting on technical aspects such as title tags, description tags, meta tags, site structure, site speed or performing an SEO audit, an SEO consultancy can also help with competitive analysis, keyword research and other aspects of digital marketing. In addition to this, you will also gain expert advice on modern content marketing techniques that appeal to both your customers and Google.

Absolutely. I have consulted for many local businesses and site owners, advising them on how to rank in the local area, through search engine optimization, and then putting this into practise to gain position one rankings on Google. The beauty of the internet is that you can reach any one in the world through your website. However if you're only looking for local customers then you need a local SEO specialist not national SEO consultants. This doesn't mean an SEO evangelist who lives round the corner; it means an SEO consultant that can rank you on Google for your chosen, most lucrative search terms. That is to say, ones that will drive quality referals to your site and gain you paying customers.

If you have any more questions about SEO in general (like "what is a SEO" or how can SEO consulting services help my business) or would like to hire the services of an honest, hardworking, experienced SEO Consultant then get in touch via the contact details at the bottom of the page.



SEO Consultancy Services for your Growing Business

Finding the best SEO consultant for your business is not an easy task. With over 20 years providing SEO Consulting Services and Digital Marketing Services, I have a comprehensive knowledge and solid understanding of search engine marketing and exactly what SEO strategies make successful SEO campaigns, something that is unfortunately lacking in the SEO world and the SEO industry in general. I've analysed the effects of updates to the search engine algorithms and search engine ranking factors over the last couple of decades, and used this information to increase the organic rankings of numerous businesses, allowing me to generate more traffic for my client websites. A great consultant knows what the important factors are that delivers results.

Over the years, as a seasoned online marketer, I've worked with marketing companies, SEO agencies and other SEO consultants to help strengthen their client's organic visibility in the major search engines and reach their target audience. I have created many an SEO campaign and comprehensive SEO strategy as part of my SEO consultant service with the goal of delivering strong organic growth both in rankings, website traffic and more customers. I've worked with start ups who want to increase brand awareness and better rankings, e-commerce companies that need quality traffic to grow their business and large businesses that want to consolidate their market share with improved rankings.


SEO Consultation

Most companies that contact me have a basic understanding of how developing a website's content and link building can help them reach prospective clients. Numerous businesses I work with do not initially have any idea of how SEO experts work to deliver results. I'm happy working with them to give them a clear understanding of the benefits of SEO, and how the optimisation of their website and their website content can help them acquire potential customers.

Rest assured that my approach to SEO marketing is built on a tried and tested methodology; one which is built on a winning combination of technical goodness, thoroughly optimised content and strong website authority. This SEO strategy leads to first page results and helps take your business to the next level.


Website Optimisation


Work With Me

Ranking well in Google's search results can bring a huge amount of new business for you.

Finding the right SEO specialist that delivers results is an important step forward.

If you want a UK SEO consultant that has good technical SEO knowledge, follows Google guidelines, is effective and ethical then please get in touch today.

Whether you're getting a new business online or are an established business looking for more traffic, I look forward to hearing from you.

Gaz Hall

Gaz Hall

SEO Consultant


Get in Touch