The title tags on your pages should appeal to two readers; people and robots. Title tags can do wonders for your SEO when optimised with the right keywords and a well-written title holds the power to pique the interest of the reader.
To rank well in the SERPs, you need to optimise your page titles for the search engines. If you want to boost your rankings , you need to pay attention to SEO title optimization. Its an easy way to get an edge over your competitors.
When you look something up in a search engine, you get a list of results that appear as snippets. The SEO title is part of the snippet together with, at least, a URL and a meta description. The titles are the main thing users see when they search something on Google or any other search engine.
When writing your title tag for SEO purposes, one of the first things you have to keep in mind is that the title has to be short. Take a look at your competitors and see how they are doing it. Better still, take a look at the pages that are ranking in the top 10 search results as they will have probably gone through this process already.
It's good to be mindful of how your titles appear in search results, but there are no penalties for using a long title. Keep in mind that longer titles may work better for social sharing in some cases, and some titles are just naturally long. Too short titles might not grab the users attention either.
With a little time and effort, you can boost your rank and your traffic simply by optimising your title tags for SEO. The following checklist will put you in good stead when optimising your page titles:
If you have recently changed your title, it might take some time until Google recrawls your page and sees the modification. However, as long as you follow the best practices and include the right keywords in your titles, you shouldnt worry about it.
This article was written by Gaz Hall, a UK based SEO Consultant on 14th March 2018. Gaz has over 25 years experience working on SEO projects large and small, locally and globally across a range of sectors. If you need any SEO advice or would like him to look at your next project then get in touch to arrange a free consultation.
Gaz Hall, 27 Old Gloucester Street, London, WC1N 3AX | +44 203 095 6006 | +44 7477 628843 | gaz@gazhall.com
© Copyright 2025 Search Auth Ltd (Company Number 12683577)