SEO Consultant

SEO stands for Search Engine Optimisation (or Search Engine Optimization) and is the process of improving your website so that it ranks highly on Google search. It involves many different attributes including user behaviour, site structure, links from other sites and content. At a high level, I would say there are four main factors that ensure SEO works correctly:

1. Technical: Getting all the technical aspects of a website correct.
2. Keywords: Identifying the correct keywords that attract and convert.
3. Content: Creating in-depth content that resolves Google Search Queries from potential customers.
4. Backlinks: Acquiring links to your site from relevant, high authority sites.

Most SEO strategies devised by an experienced SEO consultant are based on these four elements.

Technical SEO

The site needs to be technically correct with an appropriate url structure, correct HTML, Javascript, CSS, tags, meta data and schema. It needs to pass the core web vitals test, have no broken links or 404 errors, run on the https protocol, have a correct sitemap as well as a robots.txt file optimised for your crawl budget.

If the website owners property isn't technically correct it may be deemed as irrelevant by Google and won't show up in the search results. Therefore a focus on the technical aspects of SEO marketing is the first step for a technical SEO consultant in optimising your website.

Keyword Research

Keyword analysis by a trusted SEO consultant provides valuable insight into the queries that your target audience is actually searching on Google. When you establish the most relevant keywords for the content that you publish, the higher your site will rank in the search engine result pages. The further up your site is on Google, the more traffic you will bring to your website.

Picking the correct keywords is the foundation of your comprehensive SEO strategy and ties in with competitor research. When you know which search terms your ideal customer is using to find your products or services, you can optimise your content accordingly.

Content Creation

Creating authentic, valuable content is critical for search engine visibility. As is the search engine optimisation of this content. When you optimise the content on your web pages, you're making your website more visible to people who are using search engines (like Google) to find your product or service.

Quality content is how you engage, inform, support and delight your audiences however your content must be informed through your keyword research process. There is no point creating content for the sake of it. As any freelance SEO consultant will tell you, it has to answer the needs of the searcher.

Backlinks

A backlink is a link to your site from another site on the internet. Backlinks are also called inbound links or incoming links. When a site links to your site, it provides a positive signal, or a vote of confidence, to the search engines that your site is important for the topic being discussed.

Backlinks are the foundation of Google’s original PageRank algorithm and, as any SEO expert will tell you, remain an important ranking factor. Using the link building services of a freelance SEO consultant to earn backlinks from authoratitive, relevant domains can have a positive effect on a site's organic rankings and search visibility.

The right SEO consultant is someone with a specialised set of skills in the digital marketing industry. Their SEO consulting generally consists of making recommendations in terms of the technical and content aspects of a website, and then promoting the website to other websites. Essentially, the job of an SEO consultant is to deliver free search engine traffic. An SEO consultant may work for an SEO agency London that offers SEO consultancy services or they may be independent.

Good SEO is extremely effective at boosting organic traffic and acquiring converting customers. An experienced SEO Consultant will help your business success by putting the correct process in place to ensure that you succeed in your specific niche.

An SEO consultant from a leading SEO company will give specialist advice, guidance and ensure that your website demonstrate expertise, authority, and trustworthiness. This will result in higher search rankings on Google for your more lucrative search terms and more business overall.

What Makes The Best SEO Consultant?

The best SEO consultant has the knowledge and know-how to make results happen. An experienced SEO specialist also has the ability to explain why they're doing what they are doing to increase your online exposure. Being able to communicate effectively at all levels is key as the SEO industry is filled with acronyms is an ever changing landscape.

The top SEO consultants are extremely knowledgeable in all areas of search engine optimisation and other internet marketing techniques, and usually have many years of experience across a variety of disciplines and markets.

Furthermore top performing SEO consultants are always professional and passionate about their SEO work.

Most importantly, SEO specialists will help turn their customers' businesses into revenue producing machines.

If it can't be seen at all in the Google index it could be one of three reasons:

1. If its a new website it may still be being validated by Google.
2. If you've received a Google penalty then it may be removed from the index.
3. If Google doesn't think its good enough to be in the index, it won't include it.

If its just a matter of not ranking on page 1 where you want it to be then it will be because other SEO experts are doing the SEO better than you. If you want a professional SEO consultant to take a look then get in touch today.

Google rankings fluctuate all the time due to off page SEO factors such as past search history, bounce rate, location and many individual factors. They also fluctuate due to lost links, de-indexed content and other technical factors resulting from a Google algorithm change. UK business owners can see a site that ranks higher than them one week slip down in the rankings the next week.

If you've been hit by a Google penalty, algorithm changes or if you want an SEO consultant to take a look at your specific online business, then let me know.

Ask anyone offering SEO consultancy services or anyone from an SEO agency who has been in the SEO industry for any amount of time and they will tell you that ranking highly on Google's page 1 takes time. This can be anywhere from 1 month to 6 months depending on a number of different factors.

For example, if you have an established website then it can take just a few weeks for your SEO campaign to kick in and rank if there is limited competition.

On the other hand, if you have a new domain that isn't out of the Google sandbox yet, or if you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months or more to overtake a site that has a rank higher than yours. (Using the services of a UK SEO consultant during the build process of a new website is generally a good move.)

It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come.

If you'd like a trusted UK SEO Consultant to take a look at your site and give you an estimate on how long is should take to rank your websites then get in touch today.

My SEO prices start at £500 per month. I charge on a per keyword basis which I'm told is quite unique. The reason I do this is because when you get past the technical work and onto the SEO content stage, everything is keyword focused.

I understand that some UK SEO consultants charge based on the number of hours that they commit to you. What you need to understand here is that you may not be paying an SEO consultant cost. A junior account manager preparing a report doesn't really compare to an experienced SEO consultant undertaking a detailed audit.

I don't do cheap SEO. I know other SEO consultants do but in the SEO world a cheap SEO consultant isn't really worth having. You pay peanuts, you get monkeys. And monkeys can't do SEO (well, not very well anyway!)

I appreciate that not all projects are the same, so if you'd like a no obligation price for SEO expert consultancy then feel free to get in touch.

This free SEO session is the first step in determining your SEO strategy.

In this free SEO consulting strategy session, we may discuss items such as SEO pricing, keyword phrase targeting, on-page factors, website performance, site structure, Google index status, internal linking, SEO trends, schema markup, user behaviour, SEO tools, Google maps optimisation, conversion rate optimisation, social media management, domain authority, on page SEO, off page SEO or local SEO.

We may also discuss such diverse items such as enterprise SEO, local citations, backlink audits, WordPress Plugins, YouTube marketing, PPC/Adwords, content strategy, cornerstone content and high customer conversion rates.

This initial SEO consultancy session will really depend on your requirements for an SEO strategy and will help determine if there is a fit between your needs and my professional advice.

Yes, I can! Any SEO agency or UK SEO company that you hire will tell you to set up a Google My Business account, post regular updates and get lots of= reviews for local businesses. That bit of planning the SEO campaigns is easy as any SEO agency will tell you. With a local SEO consultant ranking your website, I can optimise your site for local content and get local citations that advance your local presence. These tactics really make a difference: importantly, they improve your sales acquisition and future proof your position locally.

All small businesses (regardless whether they're in highly competitive niches or not) looking to drive sales in local areas will see ranking increases and a better ROI by investing in SEO on an ongoing basis.

Yes, I have extensive experience putting international SEO strategies in place. As part of my SEO services, I have helped optimise International websites with the correct languages and geographic locations. I speak a number of languages and have travelled extensively around the world with work. As an international SEO consultant, I can be your enabling force to enter international markets with the right foot.

No, I don't but I can recommend people whose services complement mine. As an SEO consultant that follows the Google quality guidelines, I specialise in all aspects of SEO consulting but I don't do other marketing activities. I know most SEO agencies will also offer paid search, social media marketing and email marketing amongst other services. Its very rare that SEO consultants like that can offer an effective SEO offering without outsourcing it to a focused SEO company.

With my SEO consulting service, I work with start ups, established businesses, NGOs, SMEs, SEO agencies, local London businesses (developing organic search in the local area), busy e-commerce sites and international businesses (putting together global SEO strategies) across a range of industries. I've consulted for many a local business that wants to appear in the local SEO listings. I've worked with marketing teams at NGOs to resolve technical SEO issues. I've acted as an SEO Consultant for large enterprises whose current SEO agency wasn't bringing in the organic traffic they needed. In short, I work with any forward thinking organisations that require the services of an SEO expert to boost their presence on the search engine results pages.

Yes, I can. If you need support with a particular aspect of SEO that your internal SEO team can't do then I'm more than happy to help out. As your SEO Consultant partner, we will work together to ensure your content ranks higher for your chosen keywords.

As a professional SEO consultant, this is a topic that comes up quite regularly when speaking to SEO agencies and the like. Digital marketing companies want to offer SEO consultancy services but don't have the SEO knowledge to facilitate this. If you'd like me to work with your clients to determine an SEO strategy to boost their online presence then contact me today for more details. With my SEO consultant services, I can offer tailord advice to ensure your clients website moves in the right direction up the search engine results pages.

Core web vitals are becoming more important than ever for businesses that are intent on ranking highly and achieving real results with their SEO. As a technical SEO consultant, I have years of experience working as a senior web developer and all of the clients that I consult with pass the core web vitals metric achieving page speed scores in the 90s for both Google desktop and mobile search. This advice ensure their site rans higher than their competition and that their business is moving in the right direction.

In short, Yes. To expand: SEO consultants will tell you that it is really all about improving your organic performance and getting quality traffic to your site. To this end its important to keep user intent in mind and select targeted keywords that the relevant content on your site will rank for.

To do this, I perform competitor analysis (also known as competitive analysis) as part of my consultation and identify the keywords that are driving organic performance and allowing your competitors to rank highly. With my experience as an SEO expert, I identify the type of search intent, relevance, monthly search volumes, keyword difficulty and how much people are paying for PPC for the selected keywords. With this important information to hand and with my advice, we can work together to make an informed decision in which keywords for you to target as part of your SEO strategy.

Along with user experience and long form content, building backlinks is one of the pillars of SEO. Implementing a link building strategy is vital to do correctly though. Many UK businesses skimp in this area of SEO and hope to see tangible results by either not bothering or by paying for shady links at a low price.

We only place link back to your site in the right place - namely on sites that have high authority and in content that is topically relevant to your target keywords. My SEO consultancy services use competitive analysis to identify the right destination for the links to ensure higher rankings. I have been working in this field for many years, have a network of contacts in this area and understand the need to abide by the Google webmaster guidelines and achieve continued success in the long run for my clients.

First, let me be clear, none of my clients have ever received Google penalties. That being said, my SEO services have helped many businesses from York to Scotland to Penzance to recover from penalties due to non professional tactics used by other SEO agencies. This has provided them with quick wins and real results when the penalties have been lifted.