I'm Gaz Hall. An experienced UK SEO Consultant with over 25 years of successfully ranking client websites at the top of Google's search results.
Since 1999, I've helped more than 500 businesses increase their search engine traffic by an average of 217%, resulting in measurable revenue growth and ROI. As your dedicated, experienced SEO expert, I provide personalised strategies that outperform large agencies while delivering exceptional value.
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My SEO services are built on three core pillars: technical excellence, content optimisation, and strategic authority building. Each one of my SEO consulting services is delivered with measurable KPIs and clear objectives:
My thorough technical SEO audit identifies and prioritises the critical issues that are preventing your website from achieving its full ranking potential, providing a clear roadmap to resolve problems that are invisible to the untrained eye.
I will systematically address any technical barriers - from site speed and mobile optimisation to indexability and internal linking structure.
As an advanced SEO, I'll help you build a solid foundation that allows search engines to properly crawl, understand, and reward your site with higher rankings and increased organic visibility. It comprises of:
My comprehensive keyword research service uncovers the exact search terms your ideal customers are using, revealing hidden opportunities your competitors have missed and creating a strategic foundation for all your digital marketing efforts. By identifying high-value keywords with the perfect balance of search volume, competition, and conversion potential, I'll help you attract more qualified traffic that's ready to engage with your business, dramatically improving your ROI across organic search, content creation, and paid campaigns. This will involve:
My bespoke content strategy service transforms your digital presence by creating purposeful content that ranks higher in search results, drives qualified traffic, and converts visitors into loyal customers. By developing a structured roadmap aligned with your business goals and audience needs, I'll help you cut through the noise, establish industry authority, and achieve measurable ROI from every piece of content you publish. It includes:
Here I transform your online presence through strategic authority building, helping your business establish genuine credibility that drives sustainable organic growth and outperforms competitors. My comprehensive approach combines expert link building tactics with content authority development and brand enhancement strategies, creating a powerful foundation that search engines and users recognize as truly authoritative in your industry. This consists of:
My specialised local SEO service helps your business rise above competitors in local search results, ensuring you're found by potential customers in your area. It consists of:
I provide expert SEO training that empowers businesses and marketing professionals to achieve higher search rankings and increase organic traffic through proven, ethical techniques. My personalised training programmes are designed to transform your digital marketing capabilities, giving you the knowledge and skills to outperform competitors and drive sustainable growth through search engine optimisation. This can involve:
I specialise in helping websites recover from Google penalties, both manual actions and algorithmic updates, to restore your rankings and reclaim lost traffic. My comprehensive Google penalty recovery service includes thorough analysis, strategic remediation, and preventative measures to ensure your website not only recovers but thrives with sustainable, penalty-proof SEO practices.
I provide a comprehensive international SEO service that helps businesses expand their digital presence across global markets and connect with audiences worldwide. My tailored approach combines technical expertise, multilingual content optimisation, and region-specific strategies to ensure your website ranks effectively in multiple countries, driving qualified international traffic and growing your business beyond borders. This counts among its elements:
Discover how my freelance SEO consultant services can transform your online visibility. During your free 30 minute consultation, I'll:
Here are some of the independent 5-star Google reviews from businesses I've helped achieve significant organic growth:
"We've worked with Gaz as our SEO consultant for 18 months now. His knowledge of SEO is tremendous. Before engaging him, we struggled to break into the top 30 results. Within 4 months, we reached page 1 for all key terms, many in the top 3 positions. The measurable increase in quality leads has transformed our business."
Lily Wilson Marketing Manager
"After disappointing experiences with two previous SEO agencies, we turned to Gaz for his SEO consultancy services. Within 3 months, we jumped to the top of Google.fr for our primary keywords, and our traffic increased by 287%. This directly contributed to a 153% increase in our conversion rate. Whilst many an SEO freelancer will offer all types of SEO services, Gaz offers exceptional SEO and marketing services to fit his clients specific SEO needs."
Blaise Farnell Entrepreneur
"Gaz's SEO consultancy has been transformative for our small business. His strategic approach helped us compete against much larger companies. Our courses are now booked months in advance, almost entirely through organic search traffic. His SEO knowledge is first rate and our ROI has been exceptional."
Lily Peters Business Owner
These are just a few examples of the results my SEO consultancy has achieved. For more feedback from my customers, please take a look at my customer testimonials page. My case studies also demonstrate these outcomes in detail.
An online retailer in the competitive home furnishings sector was struggling to rank against established competitors despite having a quality product range. Their organic traffic was minimal, and they were overly dependent on paid advertising.
After 6 months of implementing my best SEO consultant recommendations, their current SEO performance is as follows:
This case demonstrates how a comprehensive SEO consultancy approach addressing technical issues, content quality, and strategic authority building can transform online visibility and business performance.
As one of the UK's leading SEO consultants, I understand that successful search engine optimisation delivers measurable advantages beyond simple rankings:
Unlike paid advertising that stops when you stop paying, bespoke SEO creates lasting value. My clients see continued traffic growth even months after specific optimisation work is completed. This compounds over time, with the average client experiencing 27% year-on-year organic traffic growth after our initial campaign.
Modern, high quality SEO prioritises the user experience. By aligning with Google's Core Web Vitals, my technical SEO techniques improve site speed, responsiveness, and visual stability. This directly impacts user metrics, with clients seeing average bounce rate improvements of 17% following implementation of my recommendations.
Visitors from organic search arrive with specific intent and are typically further along in the buyer's journey. My keyword strategy targets commercial terms with proven conversion potential. Clients report that organic visitors convert at 2.3× the rate of their social media traffic on average.
Top rankings function as powerful social proof. When your website appears among industry leaders for competitive terms, it builds trust with potential customers. 83% of users report increased confidence in brands that rank highly for informational queries related to their products or services.
Working with a UK-based, experienced SEO consultant like myself offers distinct advantages for businesses targeting the British market:
Google's UK search engine has specific ranking factors and local nuances that differ from the global algorithm. My extensive experience with Google.co.uk ensures your strategy is precisely calibrated for the UK market.
UK consumers have unique search patterns and preferences. I leverage comprehensive data on British search trends to align your content with local search intent and cultural context.
As a leading SEO expert in London, I have established relationships with authoritative UK business directories and media outlets that are essential for building local trust signals.
My connections within the British digital marketing community facilitate high-quality, contextual links from relevant UK domains—a critical factor for local search success.
My specialised focus on the UK search landscape delivers measurable advantages over offshore SEO consultants or generalist agencies without UK-specific expertise. With same time zone collaboration and complete understanding of GDPR and UK regulatory compliance, I ensure your SEO strategy is perfectly aligned with British market requirements.
A top SEO consultant combines technical expertise, content strategy skills, and data analysis capabilities. They stay current with Google's evolving algorithms, particularly recent updates emphasising E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Great consultants provide transparent reporting, set realistic expectations, and focus on business outcomes beyond rankings. They should have demonstrable results in your specific industry and maintain ethical practices that build sustainable organic growth.
SEO timeline expectations depend on several factors:
My clients typically see measurable improvements in rankings and traffic within 3-4 months, with significant competitive gains appearing around the 6-month mark. I provide detailed monthly progress reports tracking key metrics throughout the process.
I track a comprehensive set of metrics beyond basic rankings:
These metrics are presented in clear monthly reports with actionable insights and strategic recommendations.
My SEO consultancy services are structured to provide clear value and transparent pricing:
Unlike agency models with percentage-based markups, my pricing directly reflects the actual work involved. I provide detailed proposals outlining expected deliverables, timelines, and projected outcomes before any commitment.
My SEO work follows a structured methodology refined over thousands of successful SEO campaigns:
I begin with an in-depth business analysis to understand your goals and target audience. This includes competitive landscape assessment identifying key threats and opportunities, current performance baseline establishment using 27 critical metrics, and stakeholder interviews to align SEO with broader business objectives.
Using data-driven keyword research targeting commercial intent queries, I develop a strategic foundation for your campaign. This includes competitor gap analysis revealing untapped ranking opportunities, comprehensive technical audit identifying critical performance and indexation issues, and content inventory assessment evaluating existing assets.
I create a prioritised implementation plan based on impact and resource requirements, with a clear timeline featuring measurable milestone targets. This includes resource allocation recommendations, workflow integration, and ROI projections based on traffic and conversion potential.
My technical optimisation includes site architecture enhancements for optimal crawling and indexing, Core Web Vitals improvement focusing on user experience signals, schema markup implementation for enhanced SERP features, and mobile experience optimisation for maximum performance.
I develop a strategic content calendar targeting priority keywords, optimise existing content to align with current ranking factors, create topic clusters to establish topical authority, and enhance E-E-A-T signals across key pages to build trust with both users and search engines.
Ready to transform your organic search performance? Let's discuss how my SEO consultancy can help you achieve sustainable growth through proven strategies tailored to your specific business needs.
BOOK YOUR FREE SEO CONSULTATION TODAY →
With 25+ years of experience and hundreds of successful SEO campaigns, I'm committed to delivering measurable results that impact your bottom line. Let's work together to elevate your organic search presence and drive qualified traffic to your website.
Gaz Hall, 27 Old Gloucester Street, London, WC1N 3AX | +44 203 095 6006 | +44 7477 628843 | gaz@gazhall.com
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