HIRE A SPECIALIST
SEO Consultant
I'm an experienced UK SEO Consultant with 25+ years of successfully ranking client's websites at the top of Google's search results page.
I've helped businesses of all shapes and sizes boost website traffic and grow revenues. I can do the same for your business too.
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SEO Consultancy: Why Choose Me
- I have an excellent track record of delivering results for customers across some very competitive industries.
- I'm honest, hardworking and focused on my client's needs.
- I create bespoke SEO campaigns designed to drive significant, targeted traffic to your site.
- My cost effective SEO services provide everything you would expect from a top SEO agency.
Brands I've Provided SEO Consultancy For
SEO Consultancy Services
I provide the following services, all of which are tailored to your organisation's needs:
Technical SEO Audit
- Technical Analysis
- Core Web Vitals
- On Page Elements
- Detailed Reporting
Keyword Research
- Better Opportunities
- High-Value Targets
- User Intent
- Data-Backed Ideas
Competitor Analysis
- Identify Opportunities
- Link Research
- Content Assessment
- Technical Analysis
Content Strategies
- Topic Clustering
- Content Optimisation
- Customer Focused
- E-E-A-T Signals
Link Building
- Authority Sites
- Contextual Relevancy
- Natural Placement
- Curated Links
Local SEO
- GMB
- Local Citations
- Local Links
- Digital PR
SEO Training
- Tailored Sessions
- Highly Practical
- Comprehensive
- All Aspects
Penalty Removal
- Address Issues
- Fix Drops
- Link Disavows
- Reconsideration
Free SEO Consultancy Session
If you'd like to take advantage of a free SEO consultation to discuss your company's SEO needs then please get in touch.
When I've looked at your requirements, I'll get in touch to talk through your SEO project with you.
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SEO Client Testimonials
One of the great things about my work is the feedback I get from business owners. Consequently, here are some of the Google 5 star reviews that I've had for my services.
I am so glad we have Gaz working for us as our SEO consultant. We are on page 1 of Google, in many cases in the top half, for all of our key terms.
Lily WilsonMarketing Manager
Thanks to Gaz, in less than 3 months we jumped to the top of Google.fr and our traffic to the website increased massively. A fabulous achievement!
Blaise FarnellEntrepreuner
Since Gaz took over our SEO strategy, our business has seen tremendous growth. Our courses are booked well in advance. Highly recommended SEO Freelancer!
Lily PetersBusines Owner
My customers are firm believers that SEO works. For more feedback from my customers, please take a look at my customer testimonials page. My case studies also demonstrate some of these results in action.
The Benefits of SEO
I firmly believe in the benefits of SEO as the most affordable and cost effective form of online advertising and digital marketing - more so than paid advertising or social media.
As the UK's leading SEO consultants will tell you, SEO can help build a strong web presence and bypass your competitors to gain new customers for your business and take it to the next level.
In fact, search engine optimisation itself provides the following benefits:
Organic Traffic
If you want to find something, you Google it. Search engines are the main source of website traffic for most industries. People conduct trillions of searches every year, often with commercial intent to find information about products and services.
Being ranked at the top of Google by top SEO consulting services puts you in front of your target audience and in a great position to convert.
User Friendly Websites
At a simple level, SEO is really about improving the user experience. A well-structured, clean, and uncluttered website causes a casual website visitor to stay longer, thereby decreasing bounce rate and increasing page views.
User friendly web pages help satisfy your customer's search intentions, which makes search engines happy too as they love to serve high quality information to their users.
Higher Conversion Rates
Digital marketing leads from the search engines are prospective clients who have done online research with specific requirements and purpose in mind and have come to take a look at your product or service. These qualified leads result in higher conversion rates. Essentially, search marketing and SEO techniques give you a chance to reach potential customers in the very last stage of the buying cycle as they’ve already decided what product or service they want. All they need is you to sell it to them.
Brand Credibility
Organic visibility on Google is essential for reaching your coveted company brand awareness KPI and performance goals.
Top rankings don't just make it easier for potential customers or business owners to find you, it’s also a form of social proof and demonstrates credibility.
Using the web marketing services of an SEO expert will help you ensure your brand remains credible.
Level Playing Field
Larger businesses generally have a lot more resources in order to compete with smaller businesses. But, if smaller businesses want to level the playing field and get the upper hand against bigger businesses, they can focus on their SEO strategy to increase their online visibility. Using an experienced SEO professional allows you to ensure your website is ready to compete with your larger competitors.
Long-Term Marketing Strategy
Although it takes most websites around six months to reach the top ranks on the search engines, pulling you down the list also takes time. Once a website is firmly established on the Google rankings, it becomes difficult to move off the top spot. A full SEO strategy, when applied correctly, will ensure you get to, and stay at, the top.
Remember: SEO is not a cost, but an investment.
Hire An SEO Consultant
The Freelance SEO Specialist Approach
Inevitably, the way I tackle organic search projects varies from one customer to another and can use a range of marketing strategies and SEO knowledge.
Whatever your search engine optimisation needs, the following workflow is typical and will give you a better understanding of this tried and tested pathway:
Develop SEO Strategies
A good SEO consultancy team will first of all listen to what you want to achieve from both your business and organic search objectives. Do you want to increase organic traffic? Or revive an existing SEO plan? Or maybe diversify your traffic-generating pages? From these initial discussions, we will agree scope, timescales, resources and pricing.
Carry Out A Technical SEO Audit
The next thing SEO experts will do in this process is to test how effectively Google can crawl your site using an SEO audit. The audit will identify as many foundational issues affecting organic search performance as possible. These issues will be discussed in detail and corrected to ensure adherence to best practices.
Understand The Competition
The marketing consultant will analyse your competitor's on page and off page SEO tactics as well as which keywords they are targeting. This is a really important step for a professional SEO service as it helps determine what we need to do get your website above theirs on the search engines.
Undertake Keyword Research
The objective here is to identify commercially focused target keywords that searchers for your products or services use. High volume keywords or phrases will be identified along with the difficulty of these keywords and the cost per click too. We'll also consider long tail keywords with relevant search intent too as part of the SEO service.
Create Brilliant Content
From the research phase, the content strategy will emerge. We will work together to create unique and relevant evergreen content that will rank highly and attract converting customers. We'll also optimise any existing content to ensure that you get found by your target audience in the search results page.
Build Relevant Backlinks
As soon as the SEO experts have mapped your target keywords to your target URLs and these pages are set up, link building can commence. The search engine algorithms put a lot of emphasis on authoritative links from relevant domains. Getting your website seen online is also an important aspect of online marketing and link building helps in this regard.
Fine Tuning and Tracking
When your campaign is live, you will be able to track your site's performance in the search engine rankings. This will be done via an automated tracker that is updated on a daily basis. The search engine optimisation consultant will monitor the progress of your campaign and make any necessary tweaks as it progresses.
This search engine marketing process has been refined over many years and has proved very effective over this time. Obviously, every customer's needs are different and bespoke changes are nearly always necessary dependent on SEO campaign requirements.
Why Work with an SEO Consultant in the UK
Working with a UK based SEO consultant offers several distinct advantages for businesses targeting the British market. We can bring deep knowledge of the UK consumer landscape and understand local competition dynamics that shape search behavior.
UK consultants optimise specifically for google.co.uk and have established relationships with relevant UK business directories and media outlets. We have expertise in building local links and connections within the British business community can significantly boost your site's authority.
Having a consultant who understands British regulatory requirements ensures your SEO strategy complies with GDPR and UK advertising standards. This local expertise extends to industry-specific regulations that might affect your digital presence.
The shared timezone makes real-time collaboration more effective, allowing for quick responses to algorithm changes or emerging opportunities.
Perhaps most importantly, UK consultants understand British English nuances and cultural context, enabling them to create content that resonates with your target audience and reflects local consumer preferences.
Questions about How SEO Works
What is SEO?
It is the practice of improving the visibility of a website in the search engine results pages through:
- Technical optimisation - improving site structure, speed, and code
- Content optimisation - creating relevant, high-quality content
- Off-page optimisation - building backlinks and online authority
The goal is to increase organic (non-paid) traffic from search engines by ranking higher for relevant search terms.
SEO is a long term investment in the future of your website.
What are the Benefits of SEO?
SEO delivers sustainable business growth by driving consistent organic traffic to your website without ongoing advertising costs. As your site's authority grows through optimised content and improved rankings, you build lasting credibility in your industry and attract more qualified leads. The improved user experience from technical optimisation also helps convert these visitors into customers.
The beauty of SEO lies in its measurable impact and targeted approach. Through detailed analytics, you can track return on investment and continuously refine your strategy based on data. Unlike traditional marketing, SEO helps you reach people actively searching for your products or services, leading to higher conversion rates and better value for your marketing budget.
What does an SEO Consultant do?
An SEO consultant is someone with a specialised set of skills in the digital marketing industry. Their SEO consulting generally consists of making recommendations in terms of the technical and content aspects of a website, and then promoting the website to other websites. Essentially, their is to deliver free search engine traffic to your website.
Why do I need an SEO Consultant?
SEO is extremely effective at boosting organic traffic and acquiring converting customers. An experienced SEO Consultant will help your business success by putting the correct process in place to ensure that you succeed in your specific niche.
An expert SEO will give specialist advice, guidance and ensure that your website demonstrate expertise, authority, and trustworthiness. This will result in higher search rankings on Google for your more lucrative search terms and more business overall.
Are SEO Agencies better than an SEO Freelancer?
Agencies and consultants each bring unique advantages to the table. Agencies typically offer comprehensive services through larger teams with diverse expertise, access to premium tools, and the ability to handle multiple projects simultaneously. This makes them well-suited for large-scale campaigns and businesses with complex needs, though their services often come at a higher price point.
Independent SEO consultants, on the other hand, provide more personalized attention and direct communication with clients. They typically offer greater flexibility in their approach and can be more cost-effective for small to medium-sized businesses. Consultants excel at focusing on specific challenges and adapting quickly to changing needs, making them ideal for businesses seeking specialized expertise or hands-on guidance.
Should I hire an SEO Company?
Deciding whether to hire an SEO company requires evaluating your business needs, goals and resources. While SEO companies can provide valuable expertise in improving search rankings, technical optimization, and content strategy, it's important to thoroughly assess their track record, pricing, communication style, and specific service offerings before making a commitment. The right choice depends on factors like your current digital presence, available budget for ongoing SEO work, internal capabilities, and desired growth targets.
Why Won't My Website Rank?
If your website can't be seen at all in the Google index it could be one of three reasons:
- If its a new website it may still be being validated by Google.
- If you've received a Google penalty then it may be removed from the index.
- If Google doesn't think its good enough to be in the index, it won't include it.
If its just a matter of not ranking on page 1 where you want it to be then it will be because other SEO experts are doing the SEO better than you.
If you want a professional SEO consultant to take a look then get in touch today.
Why Do My Rankings Fluctuate?
Google rankings fluctuate all the time due to off page SEO factors such as past search history, bounce rate, location and many individual factors. They also fluctuate due to lost links, de-indexed content and other technical factors resulting from a Google algorithm change. UK business owners can see a site that ranks higher than them one week slip down in the rankings the next week.
If you've been hit by a Google penalty, algorithm changes or if you want someone to take a look at your specific online business, then let me know.
Questions About My Freelance SEO Consultant Service
How Long Does It Take To See Results?
Ask anyone offering SEO consultancy services or anyone from an SEO agency who has been in the SEO industry for any amount of time and they will tell you that ranking highly on Google's page 1 takes time. This can be anywhere from 1 month to 6 months depending on a number of different factors.
For example, if you have an established website then it can take just a few weeks for your SEO campaign to kick in and rank if there is limited competition.
On the other hand, if you have a new domain that isn't out of the Google sandbox yet, or if you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months or more to overtake a site that has a rank higher than yours. (Using the services of a UK based SEO consultant during the build process of a new website is generally a good move.)
It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come.
How Much does an SEO Consultant Cost?
My SEO prices start at £500 per month. I charge on a per keyword basis which I'm told is quite unique. The reason I do this is because when you get past the technical work and onto the SEO content stage, everything is keyword focused.
I understand that someSEO consultants charge based on the number of hours that they commit to you. What you need to understand here is that you may not be paying an SEO consultant cost. A junior account manager preparing a report doesn't really compare to an experienced SEO consultant undertaking a detailed audit.
I appreciate that not all projects are the same, so if you'd like a no obligation price for consultancy then feel free to get in touch.
Do you offer SEO for Local Services?
I can optimise your site for local content and get local citations that advance your local presence. These tactics really make a difference: importantly, they improve your sales acquisition and future proof your position locally.
All small businesses (regardless whether they're in highly competitive niches or not) looking to drive sales in local areas will see ranking increases and a better ROI by investing in SEO on an ongoing basis.
Do you have SEO Expertise with International Markets?
Yes, I have extensive experience putting international SEO plans in place. As part of my SEO services, I have helped optimise International websites with the correct languages and geographic locations. I speak a number of languages and have travelled extensively around the world with work. As an international SEO consultant, I can be your enabling force to enter international markets with the right foot.
Do You Offer Any Other Forms Of Internet Marketing?
No, I don't but I can recommend people whose services complement mine.
Which Industries have you Worked With?
I've worked with start ups, established businesses, NGOs, SMEs, marketing agencies, local businesses (developing organic search in the local area), busy e-commerce sites and international businesses (putting together global SEO plans) across a range of industries.
I've consulted for many a local business that wants to appear in the local SEO listings. I've worked with marketing teams at NGOs to resolve technical SEO issues. I've acted as an SEO Consultant for large enterprises whose current SEO agency wasn't bringing in the organic traffic they needed.
In short, I work with any forward thinking organisations that require the services of an SEO expert to boost their presence on the search engine results pages.
Can You Work With Our SEO Team?
Yes, I can. If you need support with a particular aspect of SEO that your internal SEO team can't do then I'm more than happy to help out.
Do You Provide White Label SEO Consultant Services?
As a professional SEO consultant, this is a topic that comes up quite regularly when speaking to marketingagencies and the like. Digital marketing companies want to offer SEO consultancy services but don't have the SEO knowledge to facilitate this.
If you'd like me to work with your clients to determine an SEO strategy to boost their online presence then contact me today for more details. With my SEO consultant services, I can offer tailored advice to ensure your clients website moves in the right direction up the search engine results pages.
Can You Improve Our Core Web Vitals?
Core web vitals are becoming more important than ever for businesses that are intent on ranking highly and achieving real results with their SEO. As a technical SEO consultant, I have years of experience working as a senior web developer and all of the clients that I consult with pass the core web vitals metric achieving page speed scores in the 90s for both Google desktop and mobile search. This advice ensure their site ranks higher than their competition and that their business is moving in the right direction.
Can You Help Us Find Profitable Keywords To Target?
Yes I can. I have a number of tools to help find these elusive keywords.
Profitable keywords are search terms that balance search volume, commercial intent, and competition. The most ideal profitable keywords have:
- Clear buying intent (e.g., "buy," "price," "near me")
- Sufficient monthly searches
- Moderate competition level
- High conversion potential
- Reasonable cost-per-click (if using paid search)
For example, "SEO consultants in London" could be more profitable than just "SEO consultant" due to specific location and quality intent, despite lower search volume.
What Link Building Tactics Do You Use?
Implementing a link building strategy is vital to do correctly though. Many UK businesses skimp in this area of SEO and hope to see tangible results by either not bothering or by paying for shady links at a low price.
We only place link back to your site in the right place - namely on sites that have high authority and in content that is topically relevant to your target keywords.Competitive analysis is used to identify the right destination for the links to ensure higher rankings.
I have been working in this field for many years, have a network of contacts in this area and understand the need to abide by the Google webmaster guidelines and achieve continued success in the long run for my clients.
Do you Offer SEO Training?
Yes, I offer bespoke SEO training based on my client's needs.
What SEO Tools do you use?
I use multiple tools as each specialises in different aspects of optimisation. Technical tools analyze site structure, speed, and errors. Research tools provide keyword data and competitor insights. Analytics tools track performance metrics. Content tools assist with optimization and readability. Link analysis tools examine backlink profiles. No single tool provides all the data needed for comprehensive SEO analysis and strategy implementation.
Can You Help Us Remove A Google Penalty From Our Site?
First, let me be clear, none of my clients have ever received Google penalties. That being said, I've helped many businessesrecover from penalties due to non professional tactics used by other agencies. This has provided them with quick wins and real results when the penalties have been lifted.
