Professional SEO Services

Technical SEO can go a long way to improving your keyword rankings. A leading SEO consultant will apply their expertise to work with you to address any inherent issues in your website architecture. Some of the different factors that our marketing agency will look at when performing technical SEO will include:

Code Efficiency

• Google and other search engines read your source code to find out what your website is about.
• It is important that the source code that makes up your website (predominantly HTML, Javascript and CSS) is both efficient and understandable by the search engines.
• Bloated code (including unecessary Wordpress plugins and interactive content) can slow down your website's load time and means that the content to code ratio is lower.
• Google can understand the semantic meaning of a web page when there is less code. This helps to improve your search engine rankings.

Website Speed

• In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website.
• Users perceive fast websites to be reliable and relate speed to efficiency, trust, and confidence.
• The speed of your website has a major impact on SEO rankings on desktop and mobile (especially with Google’s mobile first index).
• Slow websites have less conversions, a high bounce rate, and a low number of pages per visit.
• Our SEO services specialists will provide you with expert advice on how to increase the speed of your website.

Indexability

• For your website to appear in the Google rankings, it needs to be picked up and indexed by Google.
• We'll ensure that all the pages on your website are indexable (even the Javascript ones), that there are no technical road blocks and that your XML sitemaps reflect your website's content.

Responsiveness

• The term reponsiveness means that a web design can adapt to the type of device that is being used to view it. Our SEO audit will identify if this is an issue with your website.
• Now Google has moved over to mobile first indexing, having a website that can be viewed across all devices is more important than ever to include in your SEO efforts.
• In the majority of cases, Google will rank a mobile ready above one which is not mobile ready.
• Having an alternative version of your website developed using Accelerated Mobile Pages (AMP) is another option if there is a reason why your website cannot be responsive.

Duplication

• Having duplicate content or duplicate elements across your website can impede optimisation efforts.
• As part of our technical SEO services, we'll detect any duplicate content or duplicate elements and either remove them or provide you with the tools to do so.
• Duplicate elements include headings across pages, title tags and duplicate body content.

Technical Content

• The SEO audit of your website will identify any technical content issues, such as whether your most important content is linked to the most, whether you are missing important tags in your headings or images or if you have any broken links.
• It will also flag up any issues around meta tags and meta descriptions for each of your target pages.

Internationalisation

• If you know that a good share of your website visitors come from a different country then its important to ensure that your site is set up correctly for a better experience.
• We can advise on international SEO best practices to take advantage of new markets including url structures and the HTML tags that you'll need to use.

Schema markup

• Adding Schema markup to your HTML improves the way your page displays in the search listings.
• Certain types of schema are more beneficial for SEO dependent on the specific type of business.
• As part of our SEO services, we'lll work with you to ensure you have the correct schema markup on your online company presence to enhance the rich snippets that are displayed beneath your page title on the search results and increase your visibility in the SERPs.

As one of the top UK SEO companies, the people in our SEO agency team are completely focused on ranking you in the Google search engine results which brings long term benefits through organic traffic. We specialise in this. Our people don't get involved in other forms of internet marketing like website design, social media or social media promotion or interactive content creation as its easy to become a jack of all trades but master of none. Our best practice technical SEO services can help you build a solid foundation for your off page and on page SEO.

Competitive analysis is critical in SEO for three main reasons:

1. SEO agencies can determine what your competitors in your sectors are doing well.
2. SEO companies can find strategic advantages over your competitors.
3. SEO experts can find link opportunities by analysing your competitors' backlink profiles and campaigns.

This competitive analysis service, performed by a leading SEO expert UK, looks at the general metrics for each of your competitors. This includes such aspects as who is linking to them, their link velocity, backlink growth and domain authority, their social shares, the age of their domain and much more.

As part of your SEO campaign, we'll identify the topical categories that their web pages are prevalent in (which will feed into the research) and whether their backlinks are coming from a generic niche or their direct niche.

The amount and strength of their backlinks is analysed, along with the number of backlinks coming from seperate domains. We'll also determine whether these backlinks were gained using black hat techniques. This then feeds into our backlink profiles outreach and aquisition strategy.

Competitive analysis in the context of SEO will also reveal how many blog posts and articles your competitors are sharing every week, as part of their SEO campaigns, and whether they are keyword based or topically focused. We'll also identify their social media marketing reach, social media promotion and post frequency too.

Analysing your customers in this manner helps to replicate their success and learn from their mistakes.

The success of our SEO team in delivering long term search results is well known. Our team will provide an increase in the numbers of people visiting your website. The sales and brand visibility for our clients speaks for itself. Contact us for more details on how we can make a difference to your business through our search expertise and SEO efforts.

To get more organic search traffic from search engines, you need to understand what people and potential customers are searching for online in your sectors. Our keyword identification service involves finding and analysing search terms that people enter into search indexes such as Google and Bing. The results of this research helps to define your online marketing content strategy for SEO campaigns and other marketing channels to drive traffic to your website and increase your business website's authority. This expertise ensures that the content produced on your website is relevant and easily searchable on Google resulting in a succesful SEO campaign for your UK business. This then results in increasing your ROI and promoting the visibility of your brand.

When we undertake keyword exploration, we look at five things:

1. Relevance to your sectors, service or product
2. Searcher intent
3. Search volume
4. Difficulty (or competition)
5. Change over time

What our marketing experts are ideally looking for are transactional keywords relevant to your business product/service with high volume search terms and low competition, that are not dropping over time.

The first aspect here is the relevance to your UK business product or service. Here our marketing agency specialists look at who you are, what your business does and who your clients and the people visiting your online premises are. Next we look at what your clients want from you. What business product or service do they want and how are they searching for it? Together we'll identify keyword phrases with a commercial intent that will generally lead to a sale for your UK business as an integral part of your SEO campaigns.

Maybe you've run PPC or SEO campaigns before or even social media campaigns for research purposes and have Google analytics data to support this. Inevitably, you will have a number of keywords in mind that you would like to rank for. They will proably include such things as your products and services, or maybe other subjects that your website addresses. These seed keywords will form the basis of our keyword investigations.

Using our own inhouse SEO Services tools along with other marketing databases, we will build up those seed keywords into keyword phrases and for each of these phrases will identify the search volume and keyword difficulty for them. We also look at how much people are paying per click in paid marketing terms for their SEO campaigns as this often gives a good indication of how valuable the keyword phrases are.

This final list is then real world sanity checked by our marketing experts to ensure that the popularity of these keyword phrases is not diminishing over time and will still be relevant in six months to a year.

At the end of our keyword research process you will have a list of keyphrases that are the most relevant to your business from an SEO perspective. These will form an important part of your online marketing strategy, which will in turn boost your organic traffic. For more details on this and our other services that work together to drive traffic to your web property, get in touch with our SEO team who can help fulfil your digital marketing strategy. Having years of experience really do make a difference reaching your target audience and customer base and ultimately, increasing sales and your online success.

As well as the authority of a website, one of the top factors that Google uses to rank websites in the online world is the relevance of your content to the search term entered. If your content provides what the searcher is looking for then everyone is happy.

As any professional SEO consultant will tell you, content is key to getting potential customers or clients to your website via organic search results. But creating the right kind of content for your target pages is what its really all about. So this begs the question: how do you create content that ranks?

Well, your business competitors have already done that. (If you were already ranking at number one for every search term that you wanted to rank for then you wouldn't be considering using our SEO services!) What we can do is look carefully at the content that is ranking for your competitors and then deconstruct it to provide a template to work from for your UK business.

Content research can be done manually, however it is a long and laborious process to do this for all of Google's ranking factors - over 200 of them at the time of writing. The more effective and less error prone way to do content research is to use tools that will do it for you in the field.

Luckily at Gaz Hall, we have already developed tools that will do just this. Our content research tools analyse the top 10 webpages of websitessites that rank for your chosen search term and identify all the things that you need to change to be able to rank above them. This is a key part of our SEO services and has helped us rank above many of our competitors for the most competitive of search terms.

Our SEO specialists analyse and reverse engineer your UK business competitor's content using over 500 factors that have a known impact on your rankings. This enables you to understand what is ranking and why for your chosen keywords.

Our SEO consultants will then use this data and their search expertise to craft powerful content for your website. This will enable you to grow our own traffic and boost conversions. Good SEO really can make a difference to your business. Our authority SEO case studies bear testament to this.

As search engine optimization constantly evolves, it is clear that compelling content is integral to a website's search success. Developing well thought out content supports search engine optimization to create a clear conversion journey for prospective clients to your online brand.

Google recently announced that it is intensifying its focus on content quality, and rightly so. Marketing experts from many an SEO agency have reiterated that this should always be the case. Content and SEO go hand-in-hand. Without content, SEO companies would have nothing to optimise for search engines. Without content, search engines would have nothing to show in their results.

So how do you write great content that features at the top of the Google rankings and beat the authority websites? The answer to this question is twofold:

Firstly, you need to write content that appeals to the user and that answers their search query. The websites at the top of the search rankings are always user focused, first and foremost. They answer the query that the user came to find out.

The top pages will be well thought out and readable and the user will spend a lot of time on them. This indicates to Google that they are worthy of reading and also worthy of being visible at the top.

Any SEO consultant London will tell you that effective content writing is so much more than just placing keywords on a page and hoping for the best. It takes structure, skill, dedication and experience to place the correct words on the page that will answer the visitor's search intent.

Secondly, that content needs to be optimised to appeal to the search engines algorithms. Keywords need to be included naturally and in the relevant position. Headings, titles and metadata needs to be incorporated correctly also. The content analysis SEO service from our UK agency helps people identify what your competitors have done with their content to increase visibility and to rank well. Furthermore, we use the outcomes of this to inform our content creation.

Our UK SEO content writers have experience in producing great content for the top people in their field that ranks well in Google and, most importantly, converts prospective clients. They have written for people and organisations large and small across a variety of industries and sectors, and provide third party services to online marketing companies too. Their content marketing activities continue to rank well across all major search engines and have helped boost the visibility and return on online marketing investment for many a company. Having years of good SEO experience in this field really does pay dividends in your keyword rankings.

Quality link building is the procedure of acquiring hyperlinks from other websites to your own service pages, product pages or blog posts. A link on another website to your online company is seen as a vote of confidence. The more contextual links that you have from high domain authority websites, the more you will rise up the search rankings.

Google attributes around 40% of its weighting to domain level or page level links. Therefore building high quality backlinks, in conjunction with good technical SEO and content, is a major part of our SEO services. Definitely, increasing the number of high-quality links pointing to your website can significantly increase your chances of improving your brand visibility, ranking well and bringing people and clients to your online company premises.

Unfortunately, link building done the wrong way can damage your website's authority. Getting links back from spammy, low quality or nefarious black hat websites can work the other way and reduce your rankings. Our SEO experts have had many instances where our SEO business has taken clients on to perform SEO services and have had to perform link audits in order to prune their backlink profile before starting link building properly. These SEO link audits involve disavowing links and even initiating Google penalty removal and penalty recovery. We generally recommend a review of your existing link profile, before moving on to link building as part of our SEO services.

Your links will be built by launching outreach campaigns and developing a rapport and relationship with other bloggers, journalists, and webmasters which leads to them linking back to your web pages and an increase in your brand visibility.

Our UK SEO agency consists of a very experienced UK based SEO team who will help develop a bespoke link building strategy with you as part of our SEO practices. The focus of our link building activity is on developing a natural link profile for your website. This stands the test of time for long-term sustainable results and eradicating the need for Google penalty recovery. We manage the entire task with a procedure that's been fine tuned over many years of experience. Results are trasparent and viewable through analytics tools such as search console or Google analytics.

If you’re ready to learn more about how how our link building provision can bring more traffic and sales to your company website then get in touch today for a free consultation.

Migrating your website to another server, domain or a new Wordpress theme can cause problems with your Google rankings if it is not managed correctly. However, when website migrations are implemented using best seo practices, your organic rankings can be preserved with a smooth transition.

So, what does a successful migration look like?

A successful website migration demonstrates:

• Minimal loss of traffic during the first few weeks of the migration project.
• Visible growth after the first month of the migration project.

A website migration is a great opportunity to ensure that all the technical SEO factors are in place on your new website. Conversely, if SEO is not taken into account in the planning stages of your website migration project then you may find yourself suffering a nasty surprise when the day of the changeover happens.

Its always best to consult with digital marketing experts when project planning such a move to ensure things will go smoothly with your SEO campaign. Successful website migrations are planned well, and executed with military precision due to our years of experience managing such moves. With our SEO service, we'll guide you through a successful migration, minimising the organic search risks and making sure everything’s in place for your audience to make their user journey with you.