Local SEO

86% of customers use search engines to find local businesses. 76% of local searches result in a call. Local searches lead to local sales.

Small businesses face different challenges when marketing their companies than larger brands and businesses. For local businesses, showing up at the top of search results is important, but only if it's in the area your company serves. That's where local SEO comes in. Local SEO is essentially about communicating the local relevance of your web pages to the search engines.

25% of business searches on Google are now location-specific and the majority of searches are now conducted on mobile devices

Local search engine optimisation is also about the process of ranking your Google My Business listing higher on the Search Engine Results page with the intent of increasing phone calls and website visits from certain search queries.

1 in 5 Google search queries are location-specific. Are you outperforming in local search?

What local SEO and SEO have in common is they aim to bring in more qualified leads to your business by bringing more traffic to either your website or your local business listing.

The Benefits of Local SEO

  • Local SEO increases your websites rankings in the search results and in the local pack
  • Local SEO receives the highest conversion levels of all local advertising channels
  • Local SEO helps mobile users easily find your business
  • Local SEO ensures your business is found on Google maps and through other navigational apps

How do I rank well in local search?

There are three core elements of local SEO ranking. These factors will determine how well you do in local search:

  • Proximity: How close is your business to the searcher?
  • Relevance: How relevant to the search query are your products and services?
  • Prominence: What do other consumers say about your products and services?

My Approach to Local SEO

As a local SEO consultant, I utilise various tools, techniques and strategies to improve your local presence online. I track what local SEO strategies worked with similar clients, so I know I'm executing what I know to work. I am diligent when making decisions for your SEO campaign to ensure the strategy is customised to meet your exact needs

Below are some of the methods that can be used to promote your business by local SEO:

Website localisation

Here we make sure that your website is local to the area that you want to target. To do this, we ensure that your location is added naturally on the pages in your site. If you have multiple locations, you may need to create targetted pages for each location.

Citation building

Next we need to ensure your site appears in local directories or sites that are relevant to the local area. These sites need to list your location and URL so the search engines understand the link between the two.

Google My Business

Your Google My Business page is an important element of local SEO. Having a Google My Business page ensures that your business profile appears right when people are searching for your business or businesses like yours on Google Search or Maps.

Managing reviews and ratings

Reviews of your site perform two functions. Firstly, they will help showcase your business and secondly they send signals to Google that you are a trusted business. The amount of reviews you receive, the overall quality of the reviews and the authority of the review sites themselves are all important factors for local SEO.

Adding schema markup to your pages

Schema is some additional code that gives Google additional information about your business/website, and helps them to better understand the data being displayed on your website. This data can be local data which helps to lift your site in the local search rankings.

Build backlinks

Backlinks are the most important ranking factor for local organic results and for the local snack pack, theyre the second most important factor (after proximity, categories and keywords). Link building is an important aspect of local SEO and naturally obtained backlinks from well-regarded websites help search engines recognize your site as a trusted source of information. This includes links from local newspapers, bloggers and business associations.

Its estimated that 1 in 3 search queries typed into a standard Google search bar are about places, and finding out information about locations. This, combined with Google giving more personalised search results, means location is a key factor when Google serves results for users.

I can provide an effective local SEO strategy to maximise your exposure across organic search results. Contact me to find out more.