Keyword Research Service

Keyword Research

Your target audience and potential clients are searching on Google for your product or service. Its important to know which keywords they are entering to find your website and what the intent is behind these keywords.

Equipped with this knowledge, you can put together content that serves the needs of the searcher. This will then result in higher Google rankings for your content, and, most importantly, more business for you.

Researching potential keyword phrases is one of the most fundamental, valuable and high-return activities in the online marketing field.

Keyword research is a vital first step within any SEO campaign as it helps you to understand the language your target market is using when looking for your products or services online.

Types Of Keywords

A successful SEO strategy is built on targeting the right types of keywords for your web page. When you identify your best keyword opportunities, you can drive the most traffic, qualified leads, and conversions for your brand.

A keyword can be short tail, which is either one or a couple of words, such as "search engines”, “keyword research” or “search intent.” These keywords are also known as head, broad, or generic keywords.

Keywords can also be long tail, which is three or more words put together in a sentence, such as “SEO Keyword Research Services,” “Keyword Research Tools,” or “What is Keyword Research?”

Many SEO specialists agree that there are four main types of keywords that illustrate searcher intent. These are:

  • Informational keywords — searchers looking for an answer to a specific question or general information.

  • Navigational keywords — searchers intending to find a specific site or page.

  • Commercial keywords — searchers looking to investigate brands or services.

  • Transactional keywords — searchers intending to complete an action or purchase. Searchers use transactional keywords when they are in the conversion phase of the purchase funnel.

Choosing the right type of keyword in the keyword research service is an important starting point

My Keyword Research Process

My effective keyword research service focuses on finding transactional keywords. These are commercial terms that your website should be targeting.

With an ever changing competitive landscape, and changing searcher behaviour and volume, agencies, small business owners, SEOs, and webmasters commonly find themselves re-doing time-consuming keyword research.

I focus on finding keyword phrases that align with the services/products you offer.

Utilizing Established Data

I do this by taking data from Google Analytics, Search Console, Google Ads and other data you may hold. I then use SEO industry tools to research your business competitors and identify what keywords they rank for too and what brings in the most search traffic.

Focus On Search Intent For Your Niche

With this keyword data, I research search intent, keyword difficulty, search volume and pay per click cost. (PPC cost can be a really useful indicator of how worthy your competitors think the keywords are.)

Depending on the niche, there can be hundreds of pages of data to analyze to find relevant keywords that will bring potential clients to your web site. Having valuable knowledge on how to discover profitable keywords helps me focus on finding relevant keywords for your company.

Detailed Report

After the keyword research process is complete, I provide you with a detailed report that will help identify relevant keywords to get your web pages ranking on the search engines. This detailed report will include a list of related keywords potential customers are searching for in Google right now.

My SEO keyword research service can be used to inform your strategy, forming the basis for the content that you need to generate.

Discuss The Findings

I then schedule a meeting to decide on the best keywords for your company; the keywords that will improve your ranking, drive more traffic to your site and bring you in more customers.

Whereas some SEO consultants may leave you to work through the decision making process on your own, I'll go through the keyword research with you. This ensures your business makes the right choice when it comes to SEO keyword selection.

What Do You Offer That Other SEO Keyword Research Services Don't?

I've been working in the search engine optimization (SEO) field for over 20 years. During that time I've analyzed hundreds of thousands of keywords, keyword data and Google searches.

To put it bluntly: I know what keywords your potential customers will type in to find you.

After we've agreed on which keywords you are going to target for your audience, my effective keyword research service then leads onto discovery of content ideas to promote the chosen keywords.

I create content guidelines for you to ensure your content is ranked on Google and other search engines, audit the content for you and get you ready to drive traffic to your website.

Needless to say, prior to the keyword research service taking place, I will have actioned a website audit and put an SEO strategy in place for us to work on.

If you don't want a full blown SEO strategy, then I can offer the keyword research service as a standalone service.

Get Found On The Search Engines

Find the keywords your customers are searching for and make quicker, more accurate decisions.

If you want more traffic, focused on the right keywords then my keyword research service is perfect for you.

The reasons I believe you should choose me for keyword research are as follows:

  • I have over 20 years of successful search engine optimization experience, formulating strategies, increasing search traffic and rank for hundreds of websites . See my case studies for more details.

  • I fully understand how keyword research works, finding search terms, keywords and phrases to bring .

  • I have access to a number of different platforms that assist in the keyword research process.

  • I provide honest, reliable feedback on all parts of the search engine optimization process.

I specialize in keyword research for SEO for websites to help clients succeed.

My keyword research service provides comprehensive keyword research based on your business USPs and KPIs.

While working on providing you with the most relevant target terms, I aim to consider all the elements of your website and business performance, ensuring that you receive a list of keywords specifically tailored for you. This will give you the potential to enter and succeed within your local or international competition.

Please contact me for more information on keyword research or any other of my SEO services.