Link Building

Link building is the process of acquiring hyperlinks or backlinks from other websites to your own. Links are a hugely important signal that the search engines use to determine rankings: increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well.

Google's algorithms are complex and always evolving, but backlinks are an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.

According to Google: "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."

Natural Link Building

Building links can be done either the right way or the wrong way. The right way is to earn contextual links from quality websites - a process known as natural linkbuilding. The wrong way is to buy or swap backlinks from other websites or link directories. If you care about the long-term viability of your site, you should only use an SEO consultant that engages in natural link building.

Natural, organic link building is a difficult, time-consuming process. Not all links are created equal: the weighting that Google gives to any link depends on how Google perceives the linking site. If its a high authority site then it will be a positive signal. Conversely, if its a low authority site, it will be a negative signal.

My Approach to Link Building

As part of my SEO services, I will build contextual links back to the pages on your site from other high authority sites on the Internet. This will increase the authority of your site and, consequently, your rank on Google.

The process works as follows:

  • I contact relevant, high authority sites that I have experience of working with
  • I write quality articles around your particular products/services
  • I place the articles on the website with a natural link back to your website

My link building process is simple and effective using quality sites and content to build trust and authority for your website.

Bespoke Link Building for your Brand

The strategies I implement vary based on the client and every campaign is built bespoke and from scratch based on the proven link building principles I've used for many clients across the world.

With these linking strategies, I am able to deliver services that rival the largest agencies in the world and in most cases, outperform them.

I am dedicated to delivering long-term, sustainable results for all the brands that I promote. I continually focus on developing a natural backlink profile for my clients.

If you would like me to work for you building links or fulfilling all or any other part of your SEO project, then please get in touch.