Competitor Analysis for SEO

Competitor analysis is incredibly important to any search engine optimisation strategy. Understanding who your competitors are and how they are positioned gives us a much better understanding of what our approach should be for the optimisation of your site. Competitive analysis helps to reveal such things as traffic sources, content and, importantly, gaps in your competitor's strategy that we can target.

SEO competitor analysis or competitor research helps understand what tactics are working for your industry and what direction we should take to improve your keyword rankings. Equipped with this understanding, we can shape and prioritise your SEO strategy accordingly. Our own approach can then be determined including aspects such as how long it will take and what tools and resources need to be utilised to outperform them.

My Approach to Competitive Analysis

I try and approach competitive analysis through the lens of my client. You want to rank higher than your competitors. To do this, we need to establish who your main competitors are, what keywords they are ranking for and then identify a content marketing and link building strategy for you to overtake them in the Google rankings.

Identify Competitors

A competitor is someone who targets the same audience and pursues the same business objectives as you. You will probably know who your main competitors are. If you don't, do a Google search or talk to your prospective customers. When you've identified who your customers are I can then start analysing their content, traffic, focused keywords and backlinks.

Theres a good possibility your competitors are using the same keywords as you, and they are most likely outranking you, too. By reviewing their ranking keywords and identifying high authority backlinks to their sites, we can put together an SEO strategy for success.

Keyword Analysis

An important facet of competitive analysis for SEO is keyword analysis. During this phase, I'll analyse the keywords that your competitors are ranking for as well as keyword competitiveness and keyword volumes.

Keyword volumes are an important aspect here as understanding this metric will help determine how much traffic you'll get if you target these keywords.

You may also be ranking for your customer's keywords or you may not. If you're not, we can organise new content on your site to help you rank for them and build up backlinks as part of the process. If you are already ranking for these target keywords, we can strengthen your content and add contextual backlinks to improve your ranking.

Backlink Analysis

Backlinks are one of the most significant factors that decide how a website ranks in search engines. Monitoring your competitors backlink profiles in addition to your own is a good way to monitor your progress. This monitoring will help identify backlinks for you to take advantage of to benefit your site's rankings.

Work With Me

My goal is to stop prospective clients being enticed to your competitor's website instead of yours. You dont want to lose a prospective client looking for your website because you rank lower on the search engine results page.

If you want to understand how your competitors are ranking higher than you in Google then get in touch with me. I'lll help you formulate a plan to grow your online presence and become an authority leader.