Content Marketing

Content Marketing

One of the main aspects of Search Engine Optimisation is producing and distributing great content. Having quality content both on your site, and sites that link to you, will boost your search engine rankings. Conversely, having poor content on your site or having spammy content link back to you can do just the opposite.

Content can help or hinder your website's search engine rankings

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic and using such tactics can quite easily result in Google penalties. Bad content truly can do long-lasting damage to your website, brand and business. Duplicative or unnecessary website content can also hold you back from your true ranking potential.

My Content Marketing Service

There are a lot of ways to approach content marketing, but I specifically focus on two areas that will help to push your site up the Google search rankings. These are content creation and content distribution:

Content Creation for Search Engine Optimisation

  • All the content I produce is professionally written and edited to produce consistent and quality content for your business.
  • I focus on creating content that grows your organic search engine traffic.
  • The content created is evergreen and earns SEO results with all of the major search engines.

So how do I do this?

I perform keyword analysis to determine the best keywords to drive traffic to your website. From this, I produce compelling long form content to engage with both customers and Google. This content is then edited and is then ready use on your own website or to distribute elsewhere on the internet.

Content Distribution

If the content is to be distributed, I then work out the best distribution channel for you based on your budget, industry and customer base. My focus here is on getting the new content indexed by Google and getting high quality links back to your site.

The distribution could be to:

  • a blog in your industry
  • a press release about a newsworthy event
  • a social media platform
  • an online publication.

When Google discovers your content with a link back to your site, it will be seen as a positive indicator for your site and will help move you up the Google search results.

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar.

Content marketing is the backbone of my SEO and link building strategy. Producing and distributing great content will make a real difference to your SEO campaigns.

Please don't hesitate to get in touch if you'd like to discuss my SEO services further and arrange a free initial discussion with an SEO expert.