SEO Consultant London

Looking for an SEO consultant in London that actually delivers results? Then look no further!

I’m an SEO expert with over 20 years of experience in London, the UK and Worldwide. Search for SEO Consultant, Freelance SEO Consultant and similar terms and you'll find me.
I’ve worked in some of the most competitive industries including Tech, Legal, SaaS, Education, Healthcare, Gifts and other competitive markets and have a reputation for success.
Large SEO agencies boost their prices so that they can make a profit from their perceived expertise. As a leading SEO consultant, I am affordable without sacrificing quality.

I use proven SEO techniques to boost organic traffic from search engines. This in turn helps clients to reach potential new customers.

The right SEO consultant can completely transform your marketing strategy and propel your business to new heights.

If you're ready to take your business to the next level, I can help.


Brands I've worked with




Search Engine Optimisation For All Platforms

SEO London
SEO Consultant London

London SEO Consultant
London SEO


Customer Testimonials

Many of my clients have been with me for some years, which is itself a testament to the strategies implemented and the results achieved.

The team at Gaz Hall have been a great asset to our SEO strategy. Over a few years of using unsuccessful SEO agencies, they were able to come on-board and turn our product's website ranking around. Great reporting processes and contact from an SEO expert. We will definitely continue to use their services

I was having trouble finding an ethical SEO company for our needs. Gaz Hall stepped up and helped me understand the process of SEO, the time it would take and the white-hat strategies they will use to get the best results. They not only achieve organic search results; they educate their customers to get the best result possible. Their customer service is also exemplary.

We are very pleased not only with the end result, but with the entire process of working with Gaz Hall, unlike other SEO agencies that we've used in the past. The amount of patience, guidance, and knowledge that they displayed throughout the whole process as our digital marketing company made them a very easy and enjoyable partner to work with.

After a disastrous period of penalties from Google for bad SEO decisions we made in the past, the team at Gaz Hall came to our rescue. They succeeded in lifting our Google penalties, disavowing our spammy backlinks and putting us back onto page 1. I'm forever grateful for their hard work and diligence during those difficult times.

My business competes against other firms that have huge advertising budgets to pay large agencies to keep them high in the search results. Thanks to Gaz Hall’s content marketing, my organic search results have been second to none, and at a fraction of the cost.

Thankyou Gaz, Lucy and the rest of the team for your great work and efforts to build up our niche online business. Together with Gaz Hall we have seen continued growth and significant improvements in our cost per conversion for our target audience.



Reasons to choose me as your London SEO Consultant


You searched for SEO Consultant London and you found me. I rank highly for this and many other high difficulty keywords, locally, nationally and internationally. My customers rank for all the keywords I promote for them and so can you.

Here are some other reasons to utilise my SEO consulting services:

  • Years of commercial experience in digital marketing.
  • The ability to understand the needs of your business.
  • A data driven approach to analysis and reporting.
  • Always up to date on the latest Google algorithm updates.
  • Cost effective service.
  • Results driven focus.
  • Honest and hard working.

My Search Engine Optimisation Process

A Freelance SEO Consultant like myself will have tried and tested SEO strategies that work for the vast majority of clients. Experienced SEO consultants know how to put together a good SEO campaign that brings in more traffic than your competitors.

The following SEO services and SEO strategies form the basis of my professional SEO consultancy and the digital marketing strategy of most of my clients:

SEO Strategy

Developing a successful SEO strategy is heavily dependent on experience and knowledge of your target audience. Hiring a London SEO Consultant that has worked across multiple industries and knows what does and doesn't work in this fast moving field is key for this process to work effectively.

My SEO consulting services are always tailored to each businesses' needs. I work with every client to identify appropriate SEO goals and develop a customised SEO strategy to reach those milestones. To do this I need to understand your overreaching objective, competitive advantage, what current efforts have worked and what hasn't.

Your SEO strategy will be informed by the findings from the technical audit, keyword research, content audit and competitor analysis, and takes into consideration short and long-term goals. These will serve as key performance indicators on the way to accomplishing your data driven overall objective.

Technical SEO Audit

A rigorous technical SEO audit is the cornerstone of any successful SEO campaign. Ensuring your site has all the necessary pre-requisites to maximise organic visibility is an important first step in the process of SEO consulting.

The technical SEO audit that I complete is based on years of experience and a good knowledge of the Google algorithm. From the SEO audit, technical SEO issues are discovered and outlined in plain english, wherever possible.

Any indepth actions and technical changes that are identified in the technical SEO audit can be implemented by myself. Alternatively, I can liase with your designers/developers to implement changes related to site speed, code optimisation and URL structure.

Keyword Research

Understanding the keywords that will work for your target audience is vital for an effective SEO campaign.

The identification of potential keyword targets with low competition but the possibility for high profitability is an important part of the keyword research process.

I'll identify what kinds of keywords searchers use to find your site, the searcher intent, the monthly search volumes and keyword difficulty. We can then feed this information into the SEO process.

Competitor Analysis

Competitor analysis is essential in that it allows you to leverage both what other key players are and are not doing well.

Simply search for your target keyword and look at the first page of search results. Naturally, it is the competitors nearest the top that we really want to pay attention to. Using both custom built and SEO industry tools and my experience, I'll analyse what tactics and methods that they're using to achieve success and then build this gap anaylis into your SEO plan.

Knowing your competitors and their SEO strategies, defining a strong direction for your own content and executing our SEO plan in a systematic way will drive long term, sustainable growth for your London business.

Content Audit

Google reviews the content of each of your web pages, its purpose and whether it satisfies a user on their visit. Meeting this criteria is key to ranking any page.

High-quality content will provide you with limitless organic SEO potential however low-quality content will stop you ranking on page 1 for your chosen keywords. Therefore its of paramount importance to get your content right.

Any content that isn't created using SEO best practices will reduce your ranking. During the audit I'll identify low quality content as well as identifying content gaps on your site.

Content Optimisation

Existing content is optimised to use keywords and topics as identified in the content audit and keyword research phase, in line with your business goals and content plan. If necessary, new content will be created to assist in this regard.

Maximising the use of keywords and providing useful information to your users on your topic or niche helps differentiate you from your competitors, and raises the authority of your site.

Outreach and Link Building

Links are the bedrock of the Google algorithm, and so securing high quality placements for your brand forms the core of all ongoing SEO campaigns.

Bear in mind that not all links are created equal and quick results may become problematic later on. Its important to avoid short term thinking and to avoid risky paid links. Any Freelance SEO consultant worth their salt will not engage in this type of link building.

I focus on earning contextual links from quality websites - a long term SEO strategy that provides long lasting value.

Monitoring and Reporting

Once a plan is put into action and your campaign is live, I will analyse its effectiveness and make tweaks accordingly, like any good SEO consultant does. Although my time tested SEO process is iterative, tweaks do need to be constantly made to ensure your ranking positions continue to increase.

Clients receive daily updates in terms of how their selected keywords are performing in Google. I also monitor Google Search Console and Google Analytics properties regularly.


Free SEO Consultancy

Free SEO Consultancy Session

If you'd like a free SEO consultation to discuss your company's SEO requirements then don't hesitate to get in touch.

When I've received your details, I'll get in touch to schedule a time for us to talk through your project - even if you're just looking for some tips and advice from an SEO consultant.

Get your FREE SEO Consultation NOW

Frequently Asked Questions

Why should I choose you as my London SEO consultant?

Managing search engine optimisation yourself is a time-consuming and difficult task, even if you do it for a living.

I have been promoting websites on Google and other search engines for 20 years and have a great deal of knowledge about what works and what doesn't and am able to move with the shifting landscape.

I take pride in ranking websites and helping my clients achieve their digital goals through providing SEO consulting services that are data driven, time proven, creative and effective.

Like many professional services, an incredible amount of talent, know-how, research and creativity goes into making my search engine optimisation efforts a success.

Do you guarantee results?

No SEO consultant in the world can guarantee you website rankings because there are far too many variables involved. However, I have years of experience and knowledge of how search engines work and all of my customers have page 1 rankings through organic traffic.

How long does Optimising a site for Search Engines take?

Truly successful SEO work can take many months to pay off. Usually, the initial on page SEO process takes a month, and involves putting together a bespoke SEO strategy, a technical SEO audit, keyword analysis, competitor analysis and a content audit.

If a website redesign is required due to a badly structured website then this will prolong the SEO process and will depend largely on how long the client takes to implement any large scale modifications.

Generally, changes are required to a website's SEO in the form of content creation. Producing SEO focused content can be time consuming and I can assist in this phase if the client doesn't have the capacity.

Off page SEO can start once the keywords have been identified and after a couple of months, you can expect to rank for more higher-value keywords. After six months, you should be ranking highly for most of your targeted keywords.

Do you adhere to Google guidelines?

I am a great advocate of staying within Google guidelines and avoid black hat techniques such as PBNs and other link schemes.

I focus on getting the on page SEO correct and then using best practise guidelines for off page SEO. Web pages should be made primarily for users, not for search engines. Content should be useful and information-rich. Internal and external back links should be authoratitive and useful to the end user.

Do you have experience recovering from Google penalties?

Yes, I have extensive experience in recovering sites from both manual and automated penalties.

For example, a new Freelance SEO consultant used nefarious practices to quickly rank a website on Google. This caused Google penalties which I helped to resolve.

Another so called SEO specialist caused another site to plummet in the Google rankings. By deciphering the link structure and networks used by this "SEO expert" I was able to counteract the problems they'd caused and get the client's website ranking positions back to how they were before the ranking drop.

Do you have experience with Local SEO in London?

Yes, I do. I've worked with many a local business across the London boroughs. Local businesses understand that local SEO is one of the most cost-effective techniques available to them for ensuring a steady stream of new customers for their London businesses. They also get that a Freelance SEO

I provide local SEO consultancy services to the following London Boroughs: Newham, Redbridge, Richmond upon Thames, Southwark, Sutton, Tower Hamlets, Waltham Forest, Ealing, Enfield, Greenwich, Hackney, Barking, Barnet, Brent, Bromley, Camden, Haringey, Harrow, Havering, Hillingdon, Islington, Wandsworth, Kensington, Chelsea, Kingston upon Thames, City of London, City of Westminster, Victoria, Greater London, Hammersmith and Fulham, Croydon, Lambeth, Lewisham and Merton.

How do you compete in the London market?

Ranking in any competitive market requires a consistent SEO service with the goal of long term growth. My SEO process has been finely honed over the years to

As an SEO Consultant London, do you have experience with International SEO?

Yes, I've worked with businesses across Europe and North America to help boost their organic search results.

This has involved market research, strategy formulation, localising and optimising content for other language speakers, link building and outreach.

What are your Freelance SEO Consultant prices?

When marketing budgets are tight, making the right spending choices is vital, especially in the field of SEO services. The prices for SEO consultant services can soon spiral out of control if you do not choose wisely. Additionally, they can differ widely depending on whether you use an SEO agency (with all their overheads) or an SEO consultant in London.

Hiring an SEO specialist to handle a process as delicate as search engine optimisation is an important consideration. Like all things in life, you get what you pay for.

If you invest in a high quality service you will achieve a significant monetary return but if you hire low quality, you not only risk losing any money you invest but also, you risk damaging what rankings you have achieved on your own.

My standard prices can be found here however, depending on your budget, I will calculate the best approach for your SEO strategy, keeping you informed of the entire plan.

I don't have any long term contracts, working with me is on month-by-month basis. Some of my SEO clients have retained me for years while others come back periodically for specific help and SEO reviews.

Do you offer Social Media Marketing?

No, I don't offer Facebook, Instagram, LinkedIn, Twitter or TikTok social media digital marketing services or social media management. Like any successful SEO consultant London, I am dedicated to SEO which is a specialised combination of technical know how and marketing experience.

How do you report to clients?

Clients receive regular reporting to see the progress of their SEO success. This is updated on a daily basis for the keywords that I promote for them as part of their long term SEO strategy.

How do you cope with Google algorithm changes?

Google is constantly developing the way that they understand search queries; this presents constant challenges for businesses that rely on search traffic to generate sales.The Google algorithm changes on a frequent basis and its important that any Freelance SEO Consultant London has what it takes to work around these changes.

A good SEO consultant London will monitor the Google algorithm with both bespoke and industry standard tools on a daily basis. In addition, I also keep in touch with other like minded SEO experts and SEO consultants who share their findings with me.


SEO is not a problem that you can just throw money at. Some lessons can only be learned from experience, often the most important lessons.

SEO is a huge investment and you need to know that the person you hire has what it takes to advance your marketing objectives.

Please get in touch to ask me about anything that I haven't covered here including your business requirements or advice on keyword research, content marketing strategy, on site SEO, link building, off site optimisation, web site structure and the ever changing digital landscape.