HIRE A SPECIALIST

UK's Leading SEO Consultant | 25+ Years of Proven Results

I'm an experienced UK SEO Consultant with over 25 years of successfully ranking client websites at the top of Google's search results.

Since 1999, I've helped more than 500 businesses increase their organic traffic by an average of 217%, resulting in measurable revenue growth and ROI. As your dedicated SEO consultant, I provide personalised strategies that outperform large agencies while delivering exceptional value.

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Why Choose Me as Your SEO Consultant

  • Direct Expert Access: Work directly with me—not account managers or junior staff
  • Proven Results: Documented success across highly competitive industries with 90% of clients achieving page 1 rankings within 6 months
  • Customised Strategy: Bespoke SEO campaigns tailored to your specific business objectives and market conditions
  • Transparent Reporting: Clear, jargon-free monthly reports showing real progress and tangible ROI

Brands That Trust My SEO Consultancy

LG - Increased organic traffic by 142% in 12 months
Barclays - Top 3 rankings for 78 competitive financial terms
NHS - Accessibility-focused SEO improving public resource discoverability
Interflora - 203% increase in mobile conversion rate through technical SEO
Betfred - Comprehensive penalty recovery and ranking restoration
Squarespace - Enterprise-level SEO strategy development

Comprehensive SEO Consultancy Services

My SEO services are built on three core pillars: technical excellence, content optimisation, and strategic authority building. Each service is delivered with measurable KPIs and clear objectives:

Technical SEO Audit

  • Complete Site Architecture
  • Core Web Vitals Optimisation
  • Mobile Experience Evaluation
  • Schema Markup Implementation

Keyword Research

  • Competitive Gap Analysis
  • High-ROI Keyword Identification
  • Search Intent Classification
  • Market Opportunity Assessment

Content Strategy

  • Topic Cluster Creation
  • E-E-A-T Signal Enhancement
  • Content Gap Analysis
  • User Engagement Improvement

Authority Building

  • Digital PR Strategy
  • Relationship-based Link Acquisition
  • Brand Mention Optimisation
  • Trust Signal Enhancement

Local SEO Optimisation

  • Google Business Profile Management
  • Local Citation Building
  • Localised Content Creation
  • Geo-targeted Link Building

SEO Training

  • Customised Team Training
  • Technical SEO Masterclasses
  • Content Optimisation Workshops
  • Practical Skill Development

Penalty Recovery

  • Comprehensive Penalty Diagnosis
  • Recovery Strategy Implementation
  • Disavow File Management
  • Reconsideration Request Support

International SEO

  • Multi-language Strategy
  • Hreflang Implementation
  • Geo-targeting Optimisation
  • Cultural Adaptation Guidance

Free SEO Consultancy

FREE 30-Minute SEO Consultation

Discover how my SEO consultancy can transform your online visibility. During your free consultation, I'll:

  • Review your current search performance
  • Identify your top 3 ranking opportunities
  • Outline potential quick wins specific to your website
  • Share competitor insights relevant to your industry

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SEO Client Testimonials

Here are some of the independent 5-star Google reviews from businesses I've helped achieve significant organic growth:

"We've worked with Gaz as our SEO consultant for 18 months now. Before engaging him, we struggled to break into the top 30 results. Within 4 months, we reached page 1 for all key terms, many in the top 3 positions. The measurable increase in quality leads has transformed our business."

"After disappointing experiences with two major SEO agencies, we turned to Gaz for his SEO consultancy services. Within 3 months, we jumped to the top of Google.fr for our primary keywords, and our traffic increased by 287%. This directly contributed to a 153% increase in our conversion rate."

"Gaz's SEO consultancy has been transformative for our small business. His strategic approach helped us compete against much larger companies. Our courses are now booked months in advance, almost entirely through organic search traffic. The ROI has been exceptional."


These are just a few examples of the results my SEO consultancy has achieved. For more feedback from my customers, please take a look at my customer testimonials page. My case studies also demonstrate these outcomes in detail.


Case Study: E-commerce SEO Success Story

Client Challenge

An online retailer in the competitive home furnishings sector was struggling to rank against established competitors despite having a quality product range. Their organic traffic was minimal, and they were overly dependent on paid advertising.

My SEO Consultancy Approach

  1. Conducted comprehensive technical audit revealing critical crawl issues and duplicate content problems
  2. Implemented structured data markup increasing click-through rates by 27%
  3. Developed a strategic internal linking framework to distribute authority effectively
  4. Created in-depth buying guides aligned with identified search intent
  5. Built relationships with home improvement influencers for authentic backlinks

Measurable Results

After 6 months of implementing my SEO consultant recommendations:

  • Organic traffic increased by 412%
  • 83 primary keywords ranking in top 10 positions (up from 7)
  • Conversion rate improved from 1.7% to 3.2%
  • Mobile site speed improved from "Poor" to "Good" in Core Web Vitals
  • E-commerce revenue from organic search up 231%

This case demonstrates how a comprehensive SEO consultancy approach addressing technical issues, content quality, and strategic authority building can transform online visibility and business performance.

View More Case Studies →


The Science Behind Effective SEO Consultancy

As an experienced SEO consultant, I understand that successful search engine optimisation delivers measurable advantages beyond simple rankings:

Sustainable Organic Traffic

Unlike paid advertising that stops when you stop paying, SEO creates lasting value. My clients see continued traffic growth even months after specific optimisation work is completed. This compounds over time, with the average client experiencing 27% year-on-year organic traffic growth after our initial campaign.

User Experience Optimisation

Modern SEO prioritises the user experience. By aligning with Google's Core Web Vitals, my technical optimisations improve site speed, responsiveness, and visual stability. This directly impacts user metrics, with clients seeing average bounce rate improvements of 17% following implementation of my recommendations.

Higher Conversion Potential

Visitors from organic search arrive with specific intent and are typically further along in the buyer's journey. My keyword strategy targets commercial terms with proven conversion potential. Clients report that organic visitors convert at 2.3× the rate of their social media traffic on average.

Enhanced Brand Credibility

Top rankings function as powerful social proof. When your website appears among industry leaders for competitive terms, it builds trust with potential customers. 83% of users report increased confidence in brands that rank highly for informational queries related to their products or services.

Competitive Market Intelligence

My SEO consultancy provides valuable insights beyond rankings. Through comprehensive competitor analysis, you'll understand what strategies are working in your market and identify untapped opportunities. This intelligence informs broader marketing decisions and product development.

Measurable Return on Investment

Unlike many marketing channels, SEO performance can be precisely tracked. My reporting framework measures not just rankings but also traffic value, conversion attribution, and projected revenue impact. This allows you to quantify the actual ROI of your SEO investment.


UK SEO Consultant: Location-Specific Advantages

Working with a UK-based SEO consultant like myself offers distinct advantages for businesses targeting the British market:

Expertise in Google.co.uk

Google's UK search engine has specific ranking factors and local nuances that differ from the global algorithm. My extensive experience with Google.co.uk ensures your strategy is precisely calibrated for the UK market.

British Search Behaviour Insights

UK consumers have unique search patterns and preferences. I leverage comprehensive data on British search trends to align your content with local search intent and cultural context.

Local Directories and Citations

I have established relationships with authoritative UK business directories and media outlets that are essential for building local trust signals.

UK Link-Building Network

My connections within the British digital marketing community facilitate high-quality, contextual links from relevant UK domains—a critical factor for local search success.

My specialised focus on the UK search landscape delivers measurable advantages over offshore SEO consultants or generalist agencies without UK-specific expertise. With same time zone collaboration and complete understanding of GDPR and UK regulatory compliance, I ensure your SEO strategy is perfectly aligned with British market requirements.


SEO Consultant FAQ

What Makes a Great SEO Consultant in 2025?

A top SEO consultant combines technical expertise, content strategy skills, and data analysis capabilities. They stay current with Google's evolving algorithms, particularly recent updates emphasising E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Great consultants provide transparent reporting, set realistic expectations, and focus on business outcomes beyond rankings. They should have demonstrable results in your specific industry and maintain ethical practices that build sustainable organic growth.

How Long Does SEO Take to Show Results?

SEO timeline expectations depend on several factors:

  • Website Age and Authority: Established sites with existing authority typically see faster improvements (2-3 months) compared to new domains (6+ months)
  • Competitive Landscape: Highly competitive industries require more time to achieve top rankings
  • Technical Health: Websites with significant technical issues may need 1-2 months of foundational fixes before ranking improvements begin
  • Content Gaps: Building quality content takes time, especially for sites starting with minimal optimised content

My clients typically see measurable improvements in rankings and traffic within 3-4 months, with significant competitive gains appearing around the 6-month mark. I provide detailed monthly progress reports tracking key metrics throughout the process.

How Do You Measure SEO Success?

I track a comprehensive set of metrics beyond basic rankings:

  • Organic Traffic Growth: Overall and page-specific traffic increases
  • Keyword Visibility: Rankings across primary, secondary, and long-tail terms
  • User Engagement: Time on site, pages per session, and bounce rate improvements
  • Conversion Metrics: Leads, sales, and micro-conversions from organic traffic
  • Page Experience: Core Web Vitals and technical performance indicators
  • Backlink Quality: Growth in relevant, authoritative referring domains
  • Share of Search: Your visibility compared to competitors over time
  • Revenue Attribution: Estimated and actual revenue generated from organic search

These metrics are presented in clear monthly reports with actionable insights and strategic recommendations.

What's Your Approach to Link Building?

My link building strategy focuses on quality, relevance and sustainability:

  1. Relationship-Based Acquisition: Developing genuine connections with industry publishers, bloggers, and complementary businesses
  2. Content-Driven Links: Creating valuable resources that naturally attract citations
  3. Digital PR Initiatives: Newsworthy content that earns mentions from media outlets
  4. Strategic Partnerships: Collaborative projects with complementary brands
  5. Resource Curation: Creating comprehensive guides and tools journalists reference

I avoid manipulative techniques, paid links, PBNs, and other tactics that violate Google's guidelines. This ethical approach ensures long-term ranking stability without risking penalties.

How Do SEO Consultants Differ from SEO Agencies?

As an independent SEO consultant, I offer several key advantages over typical agencies:

  • Direct work with a senior expert (not filtered through account managers)
  • Personalised, hands-on approach (versus standardised processes)
  • Specialist expertise in specific SEO areas
  • Flexible strategy adaptation (not rigid service packages)
  • Lower overhead costs (more budget directed to actual work)
  • More transparent communication

This approach provides the expertise of a senior agency specialist but with direct access, personalised service, and more cost-effective pricing.

How Much Does an SEO Consultant Cost?

My SEO consultancy services are structured to provide clear value and transparent pricing:

  • Monthly Retainer: Starting from £500/month based on project scope and competitive difficulty
  • Project-Based: Fixed-price technical audits and strategy development from £1,200
  • Keyword-Based Pricing: Customised packages targeting specific high-value search terms
  • Training and Workshops: From £800 for customised team training sessions

Unlike agency models with percentage-based markups, my pricing directly reflects the actual work involved. I provide detailed proposals outlining expected deliverables, timelines, and projected outcomes before any commitment.

What Technical SEO Issues Do You Commonly Address?

In my 25+ years as an SEO consultant, these are the most frequent technical issues I identify and resolve:

  1. Core Web Vitals Deficiencies: Optimising Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)
  2. Indexation Problems: Fixing crawlability issues, robots.txt errors, and strategic indexation directives
  3. Site Architecture Flaws: Optimising internal linking, URL structure, and content hierarchy
  4. Mobile Experience Issues: Ensuring fully responsive design and mobile-first optimisation
  5. Schema Implementation Gaps: Adding comprehensive structured data to enhance SERP features
  6. Page Speed Bottlenecks: Identifying and resolving render-blocking resources, image optimisation problems, and server response delays

My technical SEO audits use 100+ checkpoints to ensure comprehensive analysis of your website's search performance foundation.

Will You Work with Our Internal Marketing Team?

Absolutely! I frequently collaborate with in-house marketing and development teams, providing specialised SEO expertise while integrating with your existing workflows. This collaborative approach offers several advantages:

  • Knowledge transfer to your team throughout the engagement
  • Integration with your existing tools and reporting systems
  • Alignment with broader marketing initiatives and brand guidelines
  • Support for implementation through your development resources
  • Training and upskilling of your internal staff

I offer flexible collaboration models from full-service management to advisory roles supporting your internal SEO efforts.

Do You Provide White Label SEO Consultant Services?

Yes, I work with digital marketing agencies that want to offer SEO consultancy services but don't have the specialist SEO knowledge to facilitate this. If you'd like me to work with your clients to determine an SEO strategy to boost their online presence, I can provide white-label services that maintain your agency branding while delivering expert SEO consultation.


The SEO Consultant Methodology: My Proven Process

My consultancy follows a structured methodology refined over thousands of successful SEO campaigns:


Comprehensive Discovery

1. Comprehensive Discovery

I begin with an in-depth business analysis to understand your goals and target audience. This includes competitive landscape assessment identifying key threats and opportunities, current performance baseline establishment using 27 critical metrics, and stakeholder interviews to align SEO with broader business objectives.


Strategic Foundation

2. Strategic Foundation

Using data-driven keyword research targeting commercial intent queries, I develop a strategic foundation for your campaign. This includes competitor gap analysis revealing untapped ranking opportunities, comprehensive technical audit identifying critical performance and indexation issues, and content inventory assessment evaluating existing assets.


Roadmap Development

3. Roadmap Development

I create a prioritised implementation plan based on impact and resource requirements, with a clear timeline featuring measurable milestone targets. This includes resource allocation recommendations, workflow integration, and ROI projections based on traffic and conversion potential.


Technical Optimisation

4. Technical Optimisation

My technical optimisation includes site architecture enhancements for optimal crawling and indexing, Core Web Vitals improvement focusing on user experience signals, schema markup implementation for enhanced SERP features, and mobile experience optimisation for maximum performance.


Content Strategy Execution

5. Content Strategy Execution

I develop a strategic content calendar targeting priority keywords, optimise existing content to align with current ranking factors, create topic clusters to establish topical authority, and enhance E-E-A-T signals across key pages to build trust with both users and search engines.


Authority Building

6. Authority Building

Through strategic link acquisition from relevant industry sources, digital PR campaigns to earn brand mentions and citations, relationship development with industry influencers and publishers, and trust signal enhancement, I build sustainable authority for your website.


Continuous Optimisation

7. Continuous Optimisation

I conduct regular performance analysis with data-driven insights, strategy refinement based on ranking and traffic results, algorithm update adaptation ensuring compliance with latest changes, and competitive monitoring to maintain market advantage, ensuring your SEO results continue to improve over time.

This methodical approach ensures we address all factors influencing your search performance while maintaining a clear focus on your business objectives and ROI.


Hire the UK's Leading SEO Consultant Today


Take the Next Step with Expert SEO Consultancy

Ready to transform your organic search performance? Let's discuss how my SEO consultancy can help you achieve sustainable growth through proven strategies tailored to your specific business needs.

SEO Consultation with Experienced Consultant

With 25+ years of experience and hundreds of successful SEO campaigns, I've refined a methodology that consistently delivers results across diverse industries. My data-driven approach identifies your most valuable opportunities while avoiding wasted effort on tactics that won't move the needle for your business.

As your dedicated SEO consultant, I'll provide:

  • Clear, actionable recommendations prioritised for maximum impact
  • Transparent reporting that connects SEO metrics to business outcomes
  • Strategic guidance based on latest algorithm insights and industry trends
  • Hands-on implementation support to ensure proper execution
Website Optimisation by SEO Consultant

Whether you're launching a new website, struggling with recent ranking losses, or looking to scale your existing organic traffic, my consultancy services are designed to deliver measurable improvements in visibility, traffic, and conversions.

Take the first step today with a free 30-minute consultation to discuss your specific challenges and opportunities.


Why Work With an Experienced SEO Consultant?

Ranking on page 1 in Google's organic results can transform your business, bringing a steady flow of qualified leads directly to your website.

Finding the right SEO consultant who consistently delivers results is a crucial step toward sustainable online growth.

If you're looking for an SEO consultant with:

  • Proven expertise across multiple industries and markets
  • Technical proficiency combined with strategic thinking
  • A data-driven approach focused on measurable outcomes
  • Ethical techniques that build lasting results
  • Transparent communication and reporting

Let's talk about how I can help your business achieve its organic search potential.

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