Is it worth buying an exact match domain for SEO?

The short answer is not any more. Read on for the longer answer.

An exact match domain is pretty much what it says, a domain that has your exact keywords in it.

Over the last few years, it has become common practice for marketers to buy domains that match their keywords to rank for that keyword.

For example, to rank for Colchester dentist they may buy a domain name called, build a site, add the relevant content to it and then add backlinks to it to rank.

In the last month, Google announced that they will be rolling out an algorithm change that will “reduce low-quality ‘exact-match’ domains” from showing up so highly in the search results.

This doesn’t mean sites with keywords they hope to rank for in their domain names will not rank anymore. it just means that Google are targeting low quality sites that are currently reading well on the back of an exact match domain.

SEO Consultant

This article was written by Gaz Hall, a UK based SEO Consultant on 10th October 2012.

Gaz has 20 years experience working on SEO projects large and small, locally and globally across a range of sectors.

If you need any SEO advice or would like him to look at your next project then get in touch to arrange a free consultation.