How to Use SEO to Promote Podcasts

Podcasts have become increasingly popular in recent years, with more and more people tuning in to their favorite shows. However, with the growing number of podcasts available, it can be a challenge for podcasters to stand out and attract new listeners. This is where SEO comes in.


SEO, or search engine optimization, is the practice of optimizing your website or content to rank higher in search engine results. By implementing SEO strategies, podcasters can increase their visibility and reach a wider audience.

1. Keyword Research for Podcast Episodes

One of the key steps in using SEO to promote your podcast is conducting keyword research. This involves identifying the keywords and phrases that your target audience is likely to search for. By incorporating these keywords into your podcast titles, descriptions, and episode summaries, you can improve your chances of appearing in relevant search results.

2. Optimizing Metadata for Search Engines

Metadata plays a crucial role in SEO. When uploading your podcast episodes, make sure to provide accurate and descriptive titles, tags, and descriptions. This will not only help search engines understand the content of your podcast but also make it easier for potential listeners to find and engage with your episodes.

3. Creating Transcripts to help Podcast SEO

Transcripts are written versions of your podcast episodes. They not only make your content more accessible to those with hearing impairments but also provide search engines with textual content to index. By including transcripts on your website or in the show notes, you can improve your podcast's visibility in search results.

4. Building Backlinks for Search Engine Optimization

Backlinks, or inbound links, are links from other websites to your podcast. They are an important factor in search engine rankings. To build backlinks, consider reaching out to other podcasters, bloggers, or industry influencers and ask if they would be interested in featuring your podcast on their website or social media platforms. Additionally, guest appearances on other podcasts can also generate backlinks and increase your podcast's visibility.


Using SEO strategies can greatly enhance the promotion of your podcast. By conducting keyword research, optimizing metadata, creating transcripts, and building backlinks, you can improve your podcast's visibility in search engine results and attract a larger audience of listeners.

SEO Consultant

This article was written by Gaz Hall, a UK based SEO Consultant on 4th November 2018.

Gaz has 20 years experience working on SEO projects large and small, locally and globally across a range of sectors.

If you need any SEO advice or would like him to look at your next project then get in touch to arrange a free consultation.