Using SEO To Get More Visibility in New Regions or Countries

As businesses strive to expand their reach and tap into new markets, understanding the intricacies of international SEO can be the key to unlocking success. Crafting a robust international SEO strategy helps increase visibility, reach a wider audience, and establish your brand’s influence in different markets. Are you ready to embark on the journey of global expansion? Let’s dive into the world of international SEO and explore the strategies that can propel your business to SEO new regions and heights.

Key Takeaways

  • Understand the importance of tailoring SEO strategies to new regions

  • Identify potential target regions and languages through research

  • Develop an international SEO strategy by conducting market, keyword and content localization research. Address technical considerations

Understanding the Importance of Expanding SEO to New Regions

Expanding SEO to new regions is more than just a simple translation of your existing content. It’s about navigating the complexities of different languages, cultures, and search behaviors. By harnessing the power of international SEO, you can increase visibility, grow your audience, and ultimately, expand your brand influence across different markets. But how does one approach such a multifaceted task?

One aspect that demands attention is tailoring your local SEO strategy to each specific region. This means taking into account factors like:

  • location

  • proximity

  • licenses for expanding services

  • cultural distinctions

Competition on a national level can be significantly more challenging, and strategies that work in a local niche may not be as effective on a larger scale. Thus, extending your SEO campaign into multiple locations on an individual basis, incorporating local keywords, and developing location pages for new regions becomes a necessity.

Identifying Potential Target Regions and Languages

Before delving into international SEO, it is pivotal to identify the right target regions and languages through country targeting. To pinpoint the most advantageous regions for expansion, assess search volumes, analyze competitor presence, and evaluate market opportunities. Examining existing brand search results and conducting localized keyword research can offer insights into countries where interest is already present and help in assessing search interest in prospective target countries.

We will now dissect the process of analyzing search volumes, competitor presence, and market opportunities further.

Analyzing Search Volumes

Search volumes are directly correlated with demand and interest in your products or services in a specific region. By assessing search volumes for specific keywords or topics, you can gain insight into the level of interest and potential market size for your products or services, helping you to make informed decisions regarding your marketing and business strategies.

There are several tools available to analyze search volumes in different regions, such as Keyword Magic Tool, Google Keyword Planner, Ahrefs, Rank Tracker, Moz, Semrush, Ubersuggest, SE Ranking, KWFinder, and other search engines.

Leveraging these tools enables you to identify popular search terms in your target regions, gauge demand, and ensure your international SEO efforts, including search engine optimization, are well-targeted and effective.

Competitor Presence

Competitor research is an essential aspect of international SEO, as it helps identify potential areas for improvement and capitalize on opportunities for your business. Conducting a competitive analysis allows for the evaluation of competitors’:

  • Organic search traffic

  • Page analysis

  • Content gap analysis

  • On-page optimization

  • SEO strategies

  • Backlink profiles

  • Technical SEO factors

Assessing competitor presence in target regions can help you recognize gaps and opportunities where your business can differentiate itself and capitalize on potential openings. Understanding the competitive landscape allows for the tailoring of your international SEO strategy, helping you outperform rivals and find success in new markets.

Market Opportunities

Evaluating market opportunities is crucial for successful international SEO. By considering factors such as economic growth, consumer behavior, and industry trends, you can identify the most promising markets for your business. Several sources can provide valuable information for assessing market opportunities, including government reports, economic research organizations, and the World Bank. Analyzing these sources can provide insights into key indicators such as market size, geographic area for expansion, demand in the target market, competition, customer acquisition cost (CAC), and SEO metrics to track search performance.

Gaining a comprehensive understanding of these market opportunities will help you make informed decisions on where to focus your international SEO efforts.

Developing an International SEO Strategy

With a clear understanding of your target regions and languages, it’s time to develop an international SEO strategy. This involves:

  • Conducting market research

  • Keyword research

  • Content localization

  • Addressing technical considerations

Each of these elements plays a crucial role in ensuring the success of your international SEO efforts.

To understand how each step contributes to a successful international SEO strategy, let’s probe deeper.

Market Research

Market research is the foundation of any successful international SEO strategy. By understanding the target audience, their preferences, and search behavior in different regions, you can tailor your SEO efforts to address their specific needs and preferences.

Various tools like Semrush’s Market Explorer can provide valuable information for conducting market research, such as:

  • Key players

  • Top and trending keywords

  • Market geo distribution

  • Market traffic

  • And more

The “Audience” tab in Semrush’s Market Explorer can offer insights into target audience demographics, including:

  • Age

  • Socioeconomics

  • Interests

  • Social media usage

  • Visited domains

By leveraging these tools and insights, you can create a comprehensive understanding of the target market and refine your international SEO strategy.

Keyword Research

Keyword research is a vital component of international SEO, as it helps identify popular search terms and phrases in the target regions and languages. Understanding the specific search terms used by your target audience allows for the optimization of content to achieve higher rankings in search results.

Localized keyword research involves:

  • Analyzing search volumes for existing and potential keywords

  • Identifying region-specific search terms

  • Considering local search engines, as they may have different popular search terms compared to global search engines like Google

  • Identifying relevant keywords for each region

This ensures that your international SEO efforts are well-targeted and effective.

Content Localization

Content localization is the process of adapting your content to the specific cultural and linguistic preferences of your target audience. Localizing content can lead to higher user engagement due to its relevancy to the audience and help establish a positive brand reputation in a new market.

Accuracy is a very important factor when it comes to localization. Common use is also an equally important factor. It’s crucial to ensure that your content is not only accurately translated but also uses words and phrases that resonate with the local audience. Localizing your content can create a more engaging and relevant experience for your international visitors, thereby improving your chances of success in new markets.

Technical Considerations

Addressing technical considerations is a crucial aspect of international SEO. These considerations include domain and URL structure, hreflang tags, and website speed. Ensuring that your website is technically optimized for international SEO can significantly impact user experience, bounce rates, and search engine rankings.

To address technical considerations for international SEO, follow these steps:

  1. Optimize language options on your website to cater to different regions and languages.

  2. Submit a sitemap via Google Search Console to ensure that all your pages are indexed correctly.

  3. Check that noindex tags or blocking Google’s crawler in your robots.txt file are not present.

Addressing these technical considerations can create a solid foundation for your international SEO efforts and enhance your chances of success in new markets.

Choosing the Right Domain and URL Structure

Selecting the right domain and URL structure for your international website is critical, as it can facilitate or hinder visitors and search engines from discovering your content. There are various options to consider, such as ccTLDs (country code top-level domains), subdomains, and subdirectories.

CcTLDs are two-letter top-level domains assigned to specific countries and can be beneficial for creating a unique site for each country where your products or services are available. Subdomains and subdirectories, on the other hand, are more straightforward to maintain and can still allow for geotargeting through tools like Google Search Console.

Ultimately, the choice between ccTLDs, subdomains, and subdirectories will depend on your business’s specific needs and resources.

Implementing Hreflang Tags and Other Technical SEO Best Practices

Hreflang tags are pieces of code that indicate the language(s) in which your content is available. They are essential for ensuring that the correct language version of your content is displayed in search results. Canonical tags, on the other hand, are used to identify the primary version of a webpage and address any content duplication issues.

When implementing hreflang and canonical tags, it’s important to designate a canonical page in the same language or whichever language is the most suitable choice. This will help search engines understand the language and regional targeting of your content, ensuring that your international SEO efforts are effective and well-targeted.

Building Links and Establishing Authority in New Regions

Building links and establishing authority in new regions is crucial for the success of your international SEO efforts. Creating localized content, collaborating with local influencers, and engaging with local media outlets can help build a strong presence in your target markets.

Constructing pertinent links in international SEO can facilitate faster ranking of websites and drive traffic to local pages. To effectively build links and establish authority, focus on:

  • Identifying key partners, media outlets, and clients with sufficient reach in the desired market

  • Utilizing tools such as Ahrefs and SEMrush to assess the quality of different websites prior to outreach

  • Prioritizing quality over quantity when engaging in external link building

Measuring and Optimizing International SEO Performance

Measuring and optimizing international SEO performance is essential for understanding which strategies are effective and which ones are not. Some tools that can provide valuable insights into your international SEO performance include:

  • Google Analytics

  • Google Search Console

  • Ahrefs

  • SEMrush

Using these tools can help you make data-driven decisions and refine your international SEO strategy.

Google Analytics 4 offers high-level overviews of your website’s analytics, as well as more in-depth reports that can help you track your international SEO performance. The Position Tracking tool in SEMrush allows you to input keywords for different regions. This way, you can keep track of their rankings effectively..

Leveraging these tools and insights allows for continuous optimization of your international SEO efforts, paving the way for success in new markets.

Working with an International SEO Agency vs. In-House Team

When deciding between engaging an international SEO agency or forming an internal team, factors such as expertise, resources, and budget should be taken into consideration. An international SEO agency can bring valuable expertise in recognizing regional preferences and constructing a tailored plan to accommodate them.

The cost implications of hiring an international SEO agency or developing an in-house team will depend on your company’s specific needs and resources. Engaging an international SEO agency could involve paying for their services on a retainer or per project basis, while developing an in-house team may involve costs such as recruitment expenses, salaries, benefits, and continued training.

Ultimately, the decision will depend on what best suits your business’s unique requirements and goals.


In conclusion, international SEO is a powerful tool that can propel your business into new markets and unlock untapped potential. By understanding the importance of expanding to new regions, identifying target regions and languages, developing a comprehensive international SEO strategy, choosing the right domain and URL structure, implementing technical best practices, building links and establishing authority, measuring and optimizing performance, and deciding between an agency or in-house team, you can create a robust international SEO foundation that drives success in new markets. The world is waiting for your business to make its mark—are you ready to seize the opportunity?

Frequently Asked Questions

How is SEO changing in 2023?

In 2023, SEO is shifting to prioritize user experience, relevance, authority, mobile-first indexing and content created with people in mind. Automation tools will play an increasingly larger role as enterprise SEO software platforms become more popular. Google's core update beginning on March 15, 2023 emphasizes high quality content that is helpful and reliable.

Is SEO still relevant in 2023?

Yes, SEO is still relevant in 2023 and an important component of any online marketing strategy. Search engines like Google rely on SEO to better rank web pages when users type a query, and businesses will need to implement SEO best practices to ensure their site ranks high on search engine results pages (SERPs).

How to do SEO for different countries?

To create an effective international SEO strategy, conduct thorough market research, identify target keywords for each region, adapt content to cultural and regional preferences, build relevant links, decide where and who to target, choose a domain structure that is most suitable, and optimize content for the desired language and region.

How do I target SEO by region?

Registering a country code top-level domain (ccTLD) and localizing keywords, analyzing local search trends, conducting competitor analysis, creating local landing pages, optimizing on-page content, building local directories and citations, and generating local backlinks are key strategies for targeting SEO by region.

How can search volumes be utilized to identify potential target regions?

Search volumes can be used to gain insight into demand and interest in a product or services, thereby identifying potential target regions.

SEO Consultant

This article was written by Gaz Hall, a UK based SEO Consultant on 18th October 2023.

Gaz has 20 years experience working on SEO projects large and small, locally and globally across a range of sectors.

If you need any SEO advice or would like him to look at your next project then get in touch to arrange a free consultation.